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Manager, Marketing Intelligence & Analytics

Baxter International
NewPosted today

LOCATION

Ahmedabad · Onsite

EXPERIENCE

8 - 12 Years

TYPE

FullTime

SKILLS REQUIRED

Market AnalysisForecastingCompetitive IntelligencePharmaceutical Market AccessPower BITableauExcel

Job description

Overview

Serve as the strategic engine behind market understanding, competitive intelligence, and growth opportunity identification across the Global Infusion Therapies & Platform (ITP) portfolio, as Manager, Market & Competitive Intelligence (MICI).

What you'll do

  • Develop and maintain global market size, share, growth and forecast models across the ITP portfolio, including infusion-based pharmaceutical therapies, clinical nutrition, injectable products, specialty therapeutics and related digital health solutions.
  • Build top-down and bottom-up forecasts using IQVIA data, epidemiology, prescription trends, treatment pathways, customer insights and macroeconomic indicators.
  • Conduct scenario analysis to evaluate the impact of regulatory, competitive, pricing, reimbursement and healthcare policy changes.
  • Own long-range market outlooks to support strategic planning, portfolio prioritization, lifecycle management and business development.
  • Translate complex data into actionable insights and recommendations for leadership teams.
  • Build and maintain a comprehensive intelligence repository covering competitors, emerging biotech companies, pipeline products, clinical developments, licensing activity, Merger & Acquisition activity and market dynamics.
  • Monitor therapeutic, clinical, regulatory and scientific trends impacting the portfolio.
  • Deliver proactive competitive assessments highlighting opportunities, risks, business implications and strategic recommendations.
  • Develop regular intelligence reports, dashboards, executive briefings and deep-dive analyses.
  • Standardize and automate intelligence reporting and knowledge-management processes.
  • Partner with marketing and strategy teams to develop Total Addressable Market / Served Addressable Market assessments, market attractiveness evaluations and growth opportunity analyses.
  • Support business cases for new product development, lifecycle management, acquisitions, partnerships and licensing opportunities.
  • Conduct market segmentation, patient journey and therapy adoption analyses.
  • Provide insights supporting portfolio optimization and strategic investment decisions.
  • Lead digitization and automation of market intelligence processes and reporting frameworks.
  • Develop scalable dashboards and self-service analytics solutions using Power BI, Tableau, SharePoint and other visualization platforms.
  • Improve accessibility, standardization, governance and knowledge sharing of market insights across stakeholders.
  • Evaluate country and regional expansion opportunities through market sizing, epidemiology, patient journey and white-space analyses.
  • Develop business cases assessing revenue potential, profitability, ROI, portfolio prioritization and resource allocation.
  • Evaluate pricing benchmarks, market access and reimbursement dynamics across markets.
  • Develop dashboards to monitor launch performance and Geographic Expansion Vitality Tracking.
  • Partner with Global, Regional and Local teams across Commercial, Medical, Market Access, Finance and Supply Chain to align assumptions, launch plans and strategic recommendations.

What you'll need

  • Bachelor's degree in pharmacy, Life Sciences, Biotechnology, Marketing, Business, Healthcare Management or related fields.
  • 8 to 12 years of professional experience in Market Intelligence, Competitive Intelligence, Strategic Analytics, Commercial Excellence or Portfolio Strategy.
  • Minimum 3 years of experience in the Pharmaceutical, Biopharmaceutical, Specialty Pharma, Healthcare or MedTech industry.
  • Strong exposure to global pharmaceutical markets and commercial strategy.
  • Expertise in pharmaceutical market modelling, forecasting and strategic analytics.
  • Strong understanding of drug development, commercialization, regulatory pathways and market access dynamics.
  • Experience using pharmaceutical datasets such as IQVIA, Evaluate Pharma, Clarivate, Cite line, GlobalData, Definitive Healthcare and related industry sources.
  • Advanced skills in Power BI, Tableau, Excel, Think-cell and data visualization tools.
  • Excellent stakeholder management, storytelling and executive presentation capabilities.
  • Demonstrated ability to influence cross-functional and senior leadership teams in global organizations.

Nice to have

  • MBA, master's degree, or advanced pharmaceutical/business education.
  • Experience in infusion therapies, injectable products, clinical nutrition, hospital pharmaceuticals, specialty therapeutics or adjacent healthcare sectors.
  • Experience supporting portfolio strategy, business development, licensing evaluations and commercial launch planning.
  • Exposure to global, regional and emerging pharmaceutical markets.
  • Emerging market expertise.

Read the full description and apply on the company’s own careers page.

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Manager, Marketing Intelligence & Analytics