Manager, Marketing Operations

Overview

Lead and grow a team of marketing operations professionals in India, owning the day-to-day health of the martech stack (Salesforce Marketing Cloud, 6sense, Salesforce CRM) while driving strategic projects and the operating model that scales campaign execution.

What you'll do

• Manage, coach, and grow a team covering platform administration, campaign execution, list management, and data operations
• Set clear ownership, expectations, and quality standards; build capability so execution work scales without escalation
• Partner with global MOps leadership and cross-functional stakeholders across Demand Generation, Field Marketing, Product Marketing, Sales, and Customer Success
• Design and maintain reusable assets in Salesforce Marketing Cloud (email and journey templates, modular content blocks, standardized data extensions, pre-built audience logic) that enable junior team members to execute independently
• Establish naming conventions, QA checklists, approval workflows, and documentation that make campaign production repeatable and low-risk
• Create enablement materials and training paths that upskill the team and reduce dependency on senior technical resources
• Continuously identify manual, high-touch work and convert it into templated or automated processes
• Serve as senior SME for Salesforce Marketing Cloud, including journeys, data extensions, audience segmentation, deliverability, governance, and integration with Salesforce CRM
• Own 6sense administration and strategy: intent keyword planning, audience/segment design, account and contact enrichment, and ABM activation
• Ensure campaign infrastructure, lead routing, and attribution data flow cleanly between MAP, CRM, and reporting layers
• Own marketing data integrity, including list imports, normalization, enrichment, deduplication, and pre-activation QA
• Build repeatable, documented processes that reduce manual effort and downstream reporting errors
• Establish governance for consent, data standards, and campaign taxonomy
• Lead multi-system, multi-stakeholder projects from requirements through launch and adoption
• Identify and implement automation and AI opportunities that improve speed, accuracy, and capacity
• Triage and prioritize incoming work through project management tooling, balancing operational demand against strategic initiatives

What you'll need

• 8+ years in marketing operations, with demonstrated progression into leadership or team lead responsibility
• Deep, hands-on expertise in Salesforce Marketing Cloud, having built and owned it, not just used it
• Proven track record building scalable operating models: templates, standards, and documented processes that enable a broader team to execute
• Strong 6sense experience across intent, segmentation, and enrichment
• Working knowledge of Salesforce CRM as it relates to campaigns, lead lifecycle, routing, and attribution
• Experience using project management tools to intake, triage, and prioritize marketing work
• Practical experience applying AI tools to marketing operations (enrichment, QA, content, agents, or workflow automation)
• Excellent written and verbal communication; comfortable working with senior stakeholders across geographies
• Willingness to work US Eastern hours to overlap with the global marketing team

Nice to have

• Experience with Pardot / Marketing Cloud Account Engagement or other enterprise MAPs (Marketo, HubSpot); migration experience is a strong plus
• Salesforce Data Cloud experience
• Exposure to RPA or automation platforms and data hygiene/enrichment tooling
• Adobe Workfront administration
• Power BI or comparable BI tooling
• Experience supporting a global B2B technology or SaaS marketing organization

Details

• Location: Bangalore, India (CIDC)
• Work mode: Hybrid, 20 days a quarter in office
• Requires regular overlap with US Eastern business hours