Manager, Social Marketing

Overview

Manager, Social Marketing at Netflix to build and lead India-focused social growth through cultural conversation, community engagement, and social intelligence.

What you'll do

• Build and lead a highly engaged OTT community in India via always-on cultural presence.
• Drive consistent monthly share of voice for Netflix India and shape title travel across press and KOL ecosystems.
• Mine real-time audience feedback, sentiment, and heat signals to identify breakout moments early.
• Represent audience voice in internal forums and influence marketing pivots.
• Create and scale social IP tied to festivals, cultural flashpoints, and everyday usage moments.
• Co-own tentpole brand beats and run reactive excellence/boosting strategies for cultural impact.
• Partner with creators and ecosystem players to expand beyond metro-heavy legacy communities.

What you'll need

• 8 to 10+ years of experience in social marketing.
• Experience in the entertainment industry, network/studio marketing, global lifestyle/digital-first brands, or a creative agency (entertainment category preferred).
• Deep fluency in Indian internet behavior across cohorts and regions.
• Creativity to concept and pitch ideas, not just execute.
• Content programming instincts for sequencing conversations across a title lifecycle.
• Ability to balance creative instinct with data-led decision making.
• Comfort operating in ambiguity with high ownership.

Details

• Location: Mumbai