Marketing Automation Specialist

Overview

Commvault is seeking a Marketing Automation Specialist to support digital and field activities in the region, including email operations, program management and alignment with broader business initiatives to drive pipeline. The role manages a workspace in Marketo and provides services to the global marketing automation team and theater-level stakeholders.

What you'll do

• Manage and execute requests from cross-functional digital marketing teams, including event programs, nurture campaigns and digital tactics.
• Implement A/B testing strategies and analyze campaign performance to provide optimization insights and recommendations.
• Set up campaigns end to end, including email creation, landing page development and form template builds.
• Extract data from multiple sources to craft and improve target lists.
• Drive best practices for email governance and marketing automation utilization.
• Manage database integrity and compliance with local data privacy regulations.
• Work with broader marketing teams to execute a fluid regional lead journey in collaboration with global marketing campaigns and initiatives.
• Liaise with internal clients to understand business objectives, make recommendations and draw conclusions based on data.
• Schedule marketing automation program-level reporting and recurring meetings with regional marketers to provide expert insights and next steps for optimization.
• Troubleshoot CRM integration and data synchronization issues and provide guidance and support.
• Work cross-functionally to resolve contact and lead data concerns.
• Measure list efficiency and suggest improvements based on standardized metrics.
• Manage the regional email calendar and overall email cadence.
• Proactively A/B test and execute steps to optimize regional email tactics.
• Leverage AI-powered tools such as chatbots and predictive analytics platforms to enhance campaign performance and reporting.
• Apply AI-driven insights from dashboards and analytics tools to support business decision-making.

What you'll need

• 3+ years’ experience in a B2B marketing organization.
• Experience with marketing campaigns, ideally from a database marketing or marketing operations perspective.
• 3+ years of experience using a marketing automation platform.
• Good working knowledge of HTML and CSS.
• CRM experience with Salesforce and SFDC dashboards.
• Ability to present management analytics and reports, interpret their results and make recommendations for improvement or change.
• Ability to multitask and manage the execution of several projects simultaneously.
• Ability to meet tight deadlines and quickly adapt to changing priorities.
• Ability to communicate best practices effectively.
• Self-motivated professional who operates well in an empowered, dynamic and fast-paced environment.
• Strong analytical, reporting and interpersonal skills.
• Experienced with Power BI dashboard creation and design.
• Ability to interpret AI-generated insights and apply them in decision-making processes.
• Strong willingness to learn and adapt as AI technologies evolve.
• Ability to collaborate with cross-functional teams to identify opportunities where AI can improve efficiency.
• Strong knowledge of Power BI databases.
• Understanding of basic AI/ML concepts to evaluate vendor tools and automation features.
• Ability to ensure ethical and responsible use of AI tools in day-to-day operations.

Nice to have

• Marketo Certified Expert certification.

Details

• Location: Bangalore, India.