Marketing Automation Specialist - Hybrid

Overview

Join Smartsheet's Marketing Operations team as a Marketing Automation Specialist and serve as the primary owner of communications from the Marketo instance. Build, optimize, and maintain automated and batch communications while supporting campaign execution and data flow across Zoom Events, Salesloft, and Salesforce in a hands-on, high-volume production role.

What you'll do

• Own the day-to-day administration and production within the Marketo instance as the internal subject matter expert.
• Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic.
• Manage campaign operations including email builds, landing pages, forms, tokens, and A/B testing.
• Maintain database hygiene, deliverability best practices, and compliance with GDPR and CAN-SPAM.
• Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
• Support the technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation.
• Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking.
• Analyze event performance and contribute to optimization of the virtual event program.
• Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions.
• Document processes, workflows, and system configurations to ensure continuity and scalability.
• Evaluate and recommend improvements to the marketing tech stack as business needs evolve.
• Manage prioritization and input from business owners across the organization.
• Maintain SLAs and processes to produce high quality, timely work for stakeholders within the Smartsheet program management environment.

What you'll need

• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment.
• Deep, hands-on Marketo expertise including program building, smart lists, lead scoring, tokens, API integrations, and reporting.
• Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting.
• Experience with Zoom Events or a comparable virtual event platform.
• Familiarity with Salesloft or a comparable sales engagement tool.
• Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles.
• Sharp attention to detail and a genuine commitment to clean, reliable data and email sends.
• Strong communication and collaboration skills across marketing, sales, and operations teams.

Nice to have

• Marketo Certified Expert (MCE) certification is strongly preferred.
• Experience with BI or reporting tools such as Tableau.
• Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks.

Details

• Location: Bangalore, India.
• Work arrangement: Hybrid.
• Working hours: 9:00 am–6:00 pm on three days and 1:00 pm–10:00 pm twice a week.
• The schedule allows for essential real-time overlap with the US office.