Overview
Marketing Manager, India, to lead Roblox’s regional marketing engagement across India, including GTM strategy and execution across key channels.
What you'll do
- Design a scalable regional marketing framework for Tier 1 and Tier 2/3 markets.
- Lead agile go-to-market execution, including product launches prioritized by data and fit.
- Grow community and influencers using localized social channels (WhatsApp, Instagram, TikTok).
- Collaborate with legal and policy teams to ensure brand safety and regulatory compliance.
- Plan event strategy by identifying and securing presence at influential conferences and trade shows.
- Serve as the hub for the region’s outbound activity.
What you'll need
- 8+ years of marketing experience with a pan-regional focus across India.
- 5+ years in consumer tech.
- Experience managing marketing in diverse environments including policy nuances and audience perception.
- Deep understanding of the Indian consumer journey, including mobile-first behaviors and local trust barriers.
- Independent drive to operate within a strategic framework with limited day-to-day oversight.
- Ability to advocate for regional needs (budget, product features, localizations) at a US-based HQ.
- Ability to drive growth in low-data environments through resourcefulness and hands-on work.
Details
- Location: Gurugram, Haryana, India.
- Office-based roles are onsite Tuesday, Wednesday, and Thursday (optional Monday/Friday unless otherwise noted).
Read the full description and apply on the company’s own careers page.
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