Marketing Platform Operations Manager

Overview

Own data quality and data flow across Smartsheet's marketing technology stack, with a focus on how lead and account data moves between systems, where it breaks down, and how it can improve in an AI-first environment.

What you'll do

• Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
• Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
• Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
• Establish and monitor data quality metrics and reporting to track health over time.
• Map and document how lead and account data flows across systems, from initial capture through enrichment, scoring, routing, and attribution.
• Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners.
• Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
• Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams.
• Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation.
• Translate business requirements into technical specifications for system configuration and integration work.
• Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems.
• Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.
• Partner with Marketing Operations on the data inputs and logic underlying lead scoring models.
• Monitor scoring and routing performance post-launch, flagging data anomalies or model drift.
• Support ongoing refinement of scoring criteria based on data quality findings.
• Serve as a data-fluent partner to Sales Development, Campaign Operations, and Analytics Engineering on shared data initiatives.

What you'll need

• 8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
• Bachelor's degree or equivalent.
• Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.
• Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
• Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
• Experience supporting or leading MarTech implementations, integrations, or platform migrations.
• Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
• Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
• Collaborative and communicative mindset, able to build strong working relationships with Sales, Marketing, and Operations stakeholders across time zones.
• Legally eligible to work in the U.S. on an ongoing basis.

Details

• Reports to the Director, Marketing Platform Operations.
• Can be based in the Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.
• Teleworking options from any registered location in the U.S. (role specific).