Principal Analyst - Commercial Analytics

Overview

Principal Analyst in Takeda's GCC Commercial Insights & Analytics organization in India, serving as the analytics anchor for assigned US pharma commercial workstreams as an individual contributor.

What you'll do

• Serve as an analytical partner to US brand teams, delivering actionable insights through secondary market data analysis, customer analytics, and performance measurement across a multi-brand portfolio.
• Own and independently execute complex analytical workstreams, including segmentation, targeting, longitudinal claims analysis, and competitive assessments, with minimal supervision.
• Bring a consultative mindset to cross-functional partnerships, framing business questions, recommending methodologies, and communicating findings to senior commercial and I&A stakeholders.
• Provide informal analytical leadership to Senior Analyst and Analyst colleagues, contributing to knowledge-sharing, methodology standards, and quality review.
• Conduct longitudinal claims analyses to identify treatment patterns, patient journeys, adherence dynamics, and care gap trends; synthesize findings into executive-ready recommendations.
• Integrate and analyze US commercial data sources, including real-world data, specialty pharmacy data, sales data, and channel data, to generate patient and HCP insights.
• Perform complex secondary market data analyses in HCP segmentation, customer targeting, program ROI measurement, KPI identification, and ad hoc marketing assessments across multiple brands and timelines.
• Apply quantitative and coding skills to analyze market dynamics, including resource allocation modeling, response to marketing stimuli, and customer segmentation and targeting, using techniques such as optimization, correlation, A/B testing and regression.
• Establish, track, and report on KPIs such as patient shares (new and total), duration of therapy, adherence, source of business, segmentation metrics, and campaign effectiveness at national, subnational, and payer channel levels.
• Build and maintain performance dashboards and standardized analytical reporting tools in Tableau or Power BI.
• Support digital and media analytics optimization, including campaign planning, tactical assessment, and ad hoc diagnosis of digital performance.
• Review existing analytical reports and operations regularly; identify opportunities to rationalize, automate, or enhance deliverables.
• Act in a consultant role in cross-functional meetings, providing analytical inputs that inform brand strategy, resource planning, and commercial decision-making.
• Prepare and deliver presentations to senior management on market planning and analysis, product performance, competitive dynamics, and the changing business environment.
• Partner with US I&A brand leads and commercial partners to translate business questions into scoped analytical workplans.
• Provide informal guidance and quality review to Senior Analyst and Analyst colleagues, sharing analytical best practices.

What you'll need

• Bachelor's or master's degree in an analytical field such as Statistics, Operations Research, Management Science, Economics, Data Science, or Mathematics.
• 5-6 years of progressive quantitative analytical experience in the US pharmaceutical industry.
• Direct, hands-on experience with US commercial analytics.
• Complete understanding and applied expertise in quantitative principles and standards for US secondary market data sources (claims, specialty pharmacy, IQVIA, Komodo Health, Symphony Health, sales data).
• Demonstrated ability to independently manage and deliver complex analytical projects across multiple brands and timelines simultaneously.
• Proficiency in coding techniques such as SQL, SAS, R, or Python for data manipulation and workflow automation.
• Advanced Excel skills.
• Strong experience with Tableau or Power BI for dashboard development, data visualization, and performance reporting.

Nice to have

• An advanced degree in a quantitative or analytical field; an MBA with a quantitative focus is also acceptable.
• Knowledge of digital and media measurement and optimization techniques in a pharma commercial context.
• Consulting experience, internal or external, within the pharmaceutical industry.
• Databricks familiarity.

Details

• Location: IND - Bengaluru.
• Work mode: Hybrid.
• Shift timing: 2:00 PM – 11:00 PM IST.
• Employment type: Full time, regular employee.