Principal Competitive Intelligence Manager

Overview

Senior individual contributor role owning competitive intelligence and win/loss for 6sense, sitting on the Product Marketing team and reporting to the VP, Product Marketing.

What you'll do

• Own the win/loss program end to end, including interviews, coding, synthesis, and readouts to product and executive leadership.
• Own competitive positioning and differentiation, with evidence behind claims about where 6sense is stronger and where it is not, partnering with pillar PMMs.
• Conduct structural market analysis of how buyers are assembling stacks, where substitution is happening, and which categories are converging.
• Build field enablement for competitive situations, including battlecards, objection handling, trap-setting questions and talk tracks.
• Enforce claims discipline by sourcing every competitive number used with customers and declining claims that cannot be supported.
• Own competitive monitoring and alerting tooling and decide what reaches the field versus what stays internal.
• Provide input to roadmap, pricing and packaging, and analyst relations.

What you'll need

• 8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
• Hands-on win/loss experience, including designing the program, running interviews and coding results.
• Ability to run primary research and be honest about what the data does and does not support.
• Strong synthesis and writing skills.
• Comfort presenting uncomfortable findings to product and executive audiences and holding them under pushback.
• Fluency with the B2B SaaS buyer, ideally in martech, RevTech, sales intelligence or data platforms.
• Working knowledge of AI and agentic tooling, enough to evaluate what a competitor has actually shipped versus announced.

Nice to have

• Experience with competitive intelligence and research tooling (Klue, Gong, Dovetail or equivalent).
• Analyst relations exposure with Gartner or Forrester.
• Background in or adjacent to ABM, intent data, GTM intelligence or revenue platforms.
• Experience building a competitive intelligence function rather than inheriting one.

Details

• Location: United States, remote.
• Base salary range: $145,503.00 - $213,404.40.
• Benefits include health coverage, paid parental leave, paid time off and holidays, quarterly self-care days, stock options and a 401K employer matching program, as stated in the posting.