Principal Solutions Engineer, West

Overview

As a Principal Solutions Engineer, you will partner with Sales Directors as both a business consultant and technical expert, guiding prospective customers through the discovery, design, and validation of Cresta's AI-powered solutions in customer experience.

What you'll do

• Act as a consultative partner to customers, uncovering business objectives, technical environments, and operational challenges to map them to AI-driven solutions.
• Uncover operational workflows and strategic goals to design solutions leveraging Cresta's real-time AI capabilities, including virtual agents, agent assist, and conversation intelligence.
• Lead technical discovery sessions to understand customer systems, including contact center infrastructure, telephony and IVR architecture, and CRM/workforce management platforms.
• Qualify and translate customer requirements into robust, scalable Cresta configurations, ensuring tight alignment with business value and technical feasibility.
• Design and deliver compelling, tailored product demonstrations that highlight how Cresta's AI-powered virtual agents, real-time coaching, and analytics can deliver measurable business outcomes.
• Own the technical design and delivery of proof-of-value (POV) engagements, including integrations, real-time coaching workflows, and virtual agent use cases.
• Run ROI workshops and build business case models that connect Cresta's capabilities to quantifiable customer impact (e.g., cost reduction, efficiency, CSAT).
• Provide insights based on your experience with AI technologies, contact center transformation, and customer success strategies.
• Serve as a technical liaison between Sales, Product, and Engineering, providing feedback on platform capabilities, customer needs, and market trends in AI, NLP, and contact center transformation.
• Stay current on emerging technologies, including LLMs, SLMs, retrieval-augmented generation (RAG), speech recognition, and contact center AI platforms.
• Deliver persuasive, tailored product demonstrations showing how Cresta's AI, built on a proprietary architecture using large and small language models, drives measurable ROI through automation, efficiency, and improved customer outcomes.

What you'll need

• 7+ years of experience in customer-facing roles, including 1–3 years in pre-sales, solutions engineering, or consulting within the enterprise software or contact center industry.
• Deep knowledge of contact center solutions, including telephony architecture (SIP, SBCs, ACDs, IVRs) and CCaaS platforms (e.g., Genesys, NICE, Five9, Amazon Connect).
• Strong understanding of AI/ML technologies, especially large language models (LLMs), small language models (SLMs), and how they are applied in conversational AI and agent augmentation.
• Experience with real-time systems, CRM tools (e.g., Salesforce), analytics platforms, and SaaS solution architecture.
• Ability to design and communicate complex solutions clearly to both technical and business audiences.
• Consultative mindset with a proven track record of leading strategic conversations, influencing stakeholders, and tailoring solutions to business goals.
• Fast learner and self-starter who thrives in high-growth, high-collaboration environments.
• Enthusiastic about Cresta's mission and motivated to help customers unlock value from AI.

Details

• Location: West Coast, US Remote.
• Variable target compensation eligible, with potential to exceed target earnings when goals are surpassed.
• OTE range: $220,000–$270,000, variable, and offers equity.