Principal Technical Marketing Engineer | Sweden | Remote

Overview

Grafana Labs is hiring a Principal Technical Marketing Engineer to build demos, technical content and workshops that explain Grafana Cloud's value to SRE and platform engineering leaders, and to equip Solutions Engineers with technical storytelling.

What you'll do

• Build strategic, buyer-focused demos, videos, workshops and webinars that highlight Grafana's value for SRE and platform engineering leaders.
• Record high-quality technical demo videos and walkthroughs in partnership with video and content teams.
• Lead webinars, workshops and technical sessions designed for evaluators.
• Use AI tools to generate variations, summaries and reusable assets that scale technical content across channels.
• Serve as PMM's technical liaison to the Solutions Engineering org, ensuring consistent messaging and demo guidance.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives and demo best practices.
• Help SEs and sellers communicate Grafana's story with clarity, confidence and differentiation.
• Partner with PMMs to identify key buyer personas, problems and technical messages, and help shape the content strategy to reach them.
• Extend technical narratives into buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences and online technical communities.
• Bring a technical perspective to PMM planning so content, campaigns and enablement reflect the real challenges of SREs and engineering leaders.
• Partner with software engineers to streamline demo setup, content workflows and asset updates through workflows, agents, scripts and AI-driven tools.

What you'll need

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops or webinars.
• Excellent written and verbal communication, with a crisp, structured, persuasive style.
• Strong cross-functional collaboration with PMM, Product, SEs, DevRel and Field Engineering.
• High ownership mindset with the ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Nice to have

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo or similar observability tools, or a background in Observability or Platform Engineering.
• Prior experience in Sales Engineering, DevRel or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Details

• Location: Sweden, remote (100% remote company).
• Base compensation range in Sweden: SEK 878,578 - SEK 1,054,294, varying by level, experience and skillset. All roles include RSUs.
• Global annual leave of 30 days, including 3 Grafana Shutdown Days.
• In-person onboarding provided.