Product Marketing Associate, Rewards

Overview

Product Marketing Associate on Sezzle's lean Product Marketing team, owning growth strategy and go-to-market execution for assigned shopper-facing products across Earn and rewards.

What you'll do

• Partner in conducting user research (surveys, user testing, etc.) and own the analysis, turning results into clear, actionable insight.
• Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio within Earn and rewards.
• Bring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiences.
• Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans.
• Own product marketing for your assigned products, both new and existing, across the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale.
• Translate overall Earn and rewards category strategy into product-specific positioning and messaging, grounded in behavioral data and user research.
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels.
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities.
• Treat everything as a test, designing for learning, monitoring results, and iterating based on what the data tells you.
• Work closely with Product Managers and Marketing Communications on testing, launching, and improving products.
• Navigate across Product, Engineering, Compliance, Legal, Data, Design, and Marketing to move work forward.
• Adapt priorities quickly as business needs shift.
• Contribute to team documentation so insights and learnings can be shared across teams.

What you'll need

• 2+ years of experience in Product Marketing, Growth, Consumer Research, or a related field.
• Strong analytical thinking and comfort working with qualitative feedback, behavioral data, and survey results.
• Demonstrated experience working with Claude or equivalent large language model tools is required; comfortable leveraging AI to enhance productivity, research, and communication.
• Clear, concise communicator who can turn complexity into a sharp insight or recommendation.
• Curious about AI tools and eager to use them to work smarter.

Nice to have

• Bonus if you're already using AI tools regularly.
• Consumer-facing or mobile product experience.
• Familiarity with user research methodologies, NPS analysis, or customer interview programs.
• Experience with lifecycle messaging, in-product copy, or Braze (or similar).
• Background in fintech, subscriptions, or marketplace businesses.

Details

• Location: Argentina, Remote.
• Salary: $3,000 - $3,750 per month (gross, USD).
• Full-time.