Product Modernization - ACC+AJO Migration - Senior Technical Consultant

Overview

Senior Technical Consultant to lead enterprise customers' modernization of Adobe Campaign Classic or Adobe Campaign Standard campaign and customer-journey programs onto Adobe Experience Platform and Adobe Journey Optimizer.

What you'll do

• Lead discovery workshops with marketing, campaign operations, data, architecture, security, mobile and IT stakeholders.
• Inventory the Campaign estate: use cases, assets, data, and infrastructure.
• Reverse-engineer custom logic and document business rules.
• Map each use case and dependency to an AJO/AEP target pattern and classify it as reuse, redesign, rebuild, integrate, defer, or retain elsewhere.
• Choose the execution path per use case (AJO Journeys, Orchestrated Campaigns, or action campaigns) and document the rationale and license prerequisites.
• Surface product-fit gaps and operational impacts before committing to scope or feature-parity claims.
• Develop phased roadmaps, effort estimates, dependency plans, risks, and customer decision points.
• Design the AEP foundation: XDM schemas and field groups, identity namespaces and resolution, datasets, ingestion, data quality and governance, audience segmentation, and Query Service processing.
• Design customer experiences and build AJO journeys and campaigns across batch and event-driven engagement.
• Apply journey and campaign governance and optimization: business rules, frequency capping, quiet hours, arbitration, wave sending, and experimentation.
• Configure AJO channels end to end, including email, push, in-app, web, SMS/MMS, RCS, WhatsApp, LINE and direct mail.
• Connect messaging providers, including native SMS providers, bring-your-own-provider setups and Channel Builder custom channels.
• Design and build integrations and custom actions that call external systems, with authentication, throttling, retries and error handling.
• Design and build profile-centric Journeys and relational Orchestrated Campaigns, including data models, CDC ingestion, canvases and multi-level sending.
• Migrate data, logic and personalization, including relational data, consent and suppression, workflows, content templates, transactional flows, offer logic and web forms.
• Establish delivery practices with Git version control, sandbox strategy, release management, and requirements-traceable testing.
• Plan dual-run and cutover, deliverability readiness and email domain migration, and rebuild reporting and tracking.
• Define launch acceptance criteria, support go-live and stabilization, and hand over documentation and runbooks while coaching customer teams.

What you'll need

• Deep hands-on expertise in Adobe Campaign Classic v7/v8 architecture and implementation, including data model, workflows, targeting, deliveries, personalization, typologies, JSSP, web applications, SOAP APIs and integrations.
• Deep hands-on expertise in Adobe Campaign Standard campaign and workflow design, audiences, deliveries, templates, channel configuration, data resources, imports/exports, APIs, and consent and subscription practices.
• Experience assessing ACS implementations and translating requirements to AEP/AJO design.
• Experience with Adobe Experience Platform, including XDM modeling, schemas, datasets, identity namespaces and resolution, Real-Time Customer Profile concepts, batch and streaming ingestion, sources and destinations, segmentation, Query Service, governance and sandboxes.
• Experience with Adobe Journey Optimizer, including journey and campaign design (action, API-triggered, orchestrated) and unitary, business and audience-based patterns.

Details

• Location: Noida, India.
• Work mode: hybrid, with teams in the office an average of four days a week.