Programmatic Ad Ops Lead

Overview

Programmatic Ad Ops Lead role focused on maximising the commercial value of media inventory across digital and traditional channels through yield management, pricing, forecasting and revenue optimisation.

What you'll do

• Own yield, pricing and revenue optimisation across channels, using inventory, demand and campaign performance to identify opportunities that improve revenue and advertiser returns.
• Analyse traffic, sell-through, inventory capacity, pricing and key advertising metrics such as CPM and CTR, translating trends into clear commercial recommendations.
• Provide inventory and revenue forecasts, identifying future capacity, opportunities and risks and supporting annual and longer-term planning.
• Build a strong understanding of digital advertising and ad-serving dynamics, including targeting, frequency, placement, delivery and auctions, and use this knowledge to strengthen monetization.
• Partner across Sales, Product and other teams to improve the advertising portfolio, using AI and automation to streamline recurring reporting and make insights easier to access.

What you'll need

• Proven experience in yield management, inventory optimisation, programmatic advertising or ad monetisation within a media owner, publisher, retail media, AdTech or comparable advertising environment.
• Strong understanding of the digital advertising ecosystem, including ad networks, ad exchanges, DSPs, SSPs, publishers and ad serving.
• Strong quantitative and qualitative problem-solving skills, with experience in sales analysis, forecasting, modelling and financial or commercial analysis.
• Experience working with advertising sales and cross-functional teams, with the ability to manage multiple priorities and communicate complex findings clearly.
• Experience with Google Ad Manager or similar platforms.

Nice to have

• Familiarity with tools such as MicroStrategy, Tableau, MySQL, CitrusAd or Criteo.

Details

• Location: Gurgaon.
• Flexible working hours and agile working opportunities may be discussed during the hiring process.