Sales Consultant - Retail Excellence

Overview

Drive retail excellence, standardization and business performance across ZEISS VISION CENTERS (ZVCs) by ensuring consistent deployment of SOPs and best practices, tracking and diagnosing retail KPIs, and executing structured improvement plans. Acts as the central bridge between ZVC stores/partners and cross-functional teams.

What you'll do

• Deploy and implement retail SOPs and standards across all ZVCs.
• Drive consistent adoption of standard ways of working across stores and monitor adherence to identify execution gaps.
• Establish and replicate best practices across the ZVC network and continuously improve SOPs based on store feedback and business requirements.
• Own the tracking and performance review of key ZVC retail KPIs and maintain a strong understanding of their interdependencies.
• Track and analyze footfall, conversion (eye-test, eye-test-to-purchase, overall), ATV, and revenue per store and per employee.
• Track and analyze product mix (frame, lens, sunglass, contact lens), frame-lens attachment, premiumization and brand/category mix.
• Track, analyze and improve quality KPIs such as NPS and returns.
• Benchmark stores against the network and against best-performing ZVCs.
• Identify underperforming stores, KPIs and categories and conduct root-cause analysis.
• Develop structured frameworks with clear actions, owners and timelines, work with ZVC partners and store teams to implement corrective actions, track impact and scale successful interventions across the network.
• Act as the key interface between ZVCs and Marketing, Training, Device/Technology and other relevant functions; translate store requirements and performance gaps into cross-functional actions.
• Ensure functions are aligned to store and business priorities, drive closure of operational and capability gaps, and evaluate whether interventions translate into measurable store improvement.
• Identify gaps in store team capability and behaviour, partner with Training, and monitor whether training translates into improved execution and KPIs.
• Support stores with playbooks, tools, coaching frameworks and standard practices.
• Drive consistency in the ZVC consumer journey and experience, monitor adherence to eye-test, consultation and selling standards, and identify friction points impacting conversion and NPS.
• Maintain a robust ZVC Retail Excellence dashboard and prepare regular performance reviews covering what happened, why it happened and what needs to be done.
• Track action plans to timely closure and provide management with insights, risks, opportunities and recommendations.

What you'll need

• More than 5-7 years of progressive sales / product training experience.
• Strong understanding of retail operations and retail KPIs.
• Strong understanding of category/product mix and retail productivity.
• SOP / process deployment experience.
• Strong analytical and problem-solving ability.
• Ability to translate data into actionable improvement plans.
• Strong stakeholder and cross-functional management.
• Ability to influence franchise/partner stores.
• Strong execution and project management skills.
• Good Excel / BI / dashboarding capabilities.
• Customer-centric and commercially oriented mindset.

Nice to have

• Retail management experience.

Details

• Location: Mumbai.