Sales Operations Associate

Overview

Drive the conversion of existing prospect enquiries generated through demand generation activities, engaging historical leads and former students exploring new learning opportunities.

What you'll do

• Engage with historical enquiries generated through various demand generation activities to identify and convert potential prospects.
• Conduct structured outbound calling, counselling, follow-ups, and lead nurturing to understand prospect needs and drive application completion.
• Identify and pursue upselling and cross-selling opportunities among previously enrolled students by recommending relevant programs aligned with their current career and learning goals.
• Understand prospect requirements, address queries, overcome objections, and provide relevant program information to support informed decision-making.
• Maintain accurate records of prospect interactions, lead status, follow-up activities, and conversion outcomes in the CRM or designated systems.
• Collaborate with the Sales Qualification team and relevant stakeholders to prioritize leads, improve engagement strategies, and accelerate application pipeline movement.

What you'll need

• Graduate.
• 1-3 years of experience or aptitude in sales, inside sales, lead qualification, customer engagement, counselling, or sales operations, preferably in EdTech, higher education, or professional learning.
• Strong communication, interpersonal, and active listening skills, with the ability to understand prospect needs, address concerns, handle objections, and guide application decisions.
• Experience or understanding of lead nurturing, historical enquiry re-engagement, structured follow-ups, demand generation leads, and sales pipeline management.
• Customer-centric approach with strong relationship-building, organizational, and follow-up skills to manage high volumes of enquiries and maintain consistent prospect engagement.
• Basic understanding of CRM systems, lead management, sales funnel tracking, and the ability to use lead data and performance metrics to prioritize prospects and improve conversions.
• Results-oriented mindset with strong ownership and accountability.

Nice to have

• EdTech / Higher Education / Professional Learning experience.
• Demand Generation Lead Management, Inside Sales, Upselling and Cross-selling, Re-engagement Campaigns, Sales Funnel Optimization, Customer Lifecycle Management, Data-driven Sales Performance, Digital Learning Programs.

Details

• Location: Hyderabad, Bangalore or Noida.