Senior Analyst, Analytics & Insights - Programmatic

Overview

Senior Analyst in the Programmatic Analytics and Strategy team, providing actionable insights to external customers and internal teams on programmatic campaign performance and optimization.

What you'll do

• Act as client-facing lead for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation of those insights.
• Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
• Own campaign performance and reporting insights while recommending opportunities for optimization (for example, running additional channels, updating targeting strategy, pitching new analyses to address client business challenges or objectives).
• Review performance of models across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Work with internal teams and stakeholders to determine which measurement tools and products are appropriate for addressing client business challenges.
• Develop innovative measurement tools and solutions.
• Consult with clients on development and alignment of marketing programs across online channels.
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, to ensure full impact and efficiency of optimization efforts.
• Take part in internal team discussions to help set up campaigns for success.
• Communicate campaign optimization results to clients to prove value against original business goals.
• Provide feedback to Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.

What you'll need

• Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
• Extensive experience with SQL and Excel/pivot tables.
• Client-facing experience.
• Excellent presentation, visualization and storytelling skills with PowerPoint.
• Excellent diagnostic skills.
• Professional oral and written communication skills.
• Ability to convey complex technical features in simple terms.
• Ability to multitask and prioritize among several high-profile clients.
• Technical acumen to understand how to design campaigns that optimize the use of the technology platform.
• Aptitude for media and strategy, and ability to contextually relay concepts to clients.
• High degree of creativity, attention to detail, self-motivation, and drive.
• Data driven, technical, self-starting and curious.
• Enthusiastic team player with a penchant for collaboration and knowledge sharing.
• Eagerness to work in a startup team environment that is rapidly changing.
• Willingness to do whatever it takes to get the job done.
• 2+ years of working experience in a similar role.

Nice to have

• Experience in a digital media or programmatic analytics role.
• Experience pulling and putting together audience insights reports.
• Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools.

Details

• Location: Bangalore, India.