Senior Associate -Content Marketing

Overview

Senior Associate, Content Marketing for the APAC region at InMobi Advertising, owning content strategy and execution that brings InMobi's voice to advertisers and marketers.

What you'll do

• Own the APAC side of InMobi Advertising's social media presence, from content strategy to page management and organic performance reports.
• Drive employee advocacy on social media by creating a calendar and seeing it through with the business team.
• Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed.
• Conduct research to understand and stay abreast of industry trends.
• Stay up to date on the latest content writing and marketing trends.
• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand.
• Repurpose content into multiple assets for various channels to maximize reach.
• Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing.

What you'll need

• A bachelor's degree in Business, Journalism, English, Communications, or any related field.
• 2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.
• Skill in long-form and short-form content creation derived from and supported by a strong SEO/SEM optimization and PPC strategy.
• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product.
• Excellent writing, editing, and research skills.

Nice to have

• Great presentation skills with a flair for narration and storytelling.
• Strong research and analytical skills.
• Understanding of SEO, GEO, and AEO.

Details

• Location: Bengaluru.