Senior Director, Corporate Marketing

Overview

Lead A-LIGN's corporate marketing function, covering corporate communications, brand marketing, and creative design, and translate company strategy into a differentiated market presence.

What you'll do

• Own A-LIGN's global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity, and govern its consistent application across every market-facing channel.
• Define and maintain the messaging hierarchy linking the corporate narrative to service line, industry, and persona-level messaging.
• Partner with Product Marketing, which owns content strategy and production, to ensure content reflects corporate positioning, messaging, and brand standards.
• Plan and lead brand marketing campaigns that build awareness, authority, and reputation, partnering with Demand Generation and Product Marketing so brand investment amplifies pipeline programs.
• Own brand health measurement, including awareness, share of voice, brand sentiment, reputation, and message resonance, and present performance and recommendations to executive leadership on a regular cadence.
• Conduct ongoing research into industry trends, customer insights, and the competitive landscape to identify white space.
• Protect the A-LIGN brand by governing trademark and logo use, partner and co-branding standards, and the accuracy and compliance of public claims, in partnership with Legal.
• Own the external communications strategy, including press releases, media relations, and announcement planning for certification, product, partnership, and corporate milestones, directing the PR agency to earn coverage.
• Build and run the LinkedIn and social program across the corporate channel and executive and practitioner voices, setting the editorial approach, publishing cadence, and engagement standards.
• Direct the corporate and executive thought leadership program, converting practitioner expertise into differentiated market commentary.
• Build and run the awards and speaking program, identifying high-value awards, conferences, and industry events and preparing nominations and speaking proposals.
• Partner with executive leadership to build executive visibility, including media and speaking preparation, bylines, and executive social presence.
• Amplify external news, brand messaging, and company milestones to employees through internal channels, and support executive leadership on company-wide announcements in partnership with People Operations.
• Serve as the final review on external-facing communications, holding accuracy, tone, and message alignment.
• Partner with Sales, Partnerships, and People Operations to extend brand messaging into customer, partner, and employer brand communications.
• Own crisis and reputation management, including the issues and crisis communications playbook, reputation monitoring, and spokesperson readiness, and lead the cross-functional response with Legal, Security, and executive leadership.
• Lead the creative function end to end, setting the standard for design and campaign creative and building the briefing structure, review cadence, and production process.
• Hire, develop, and lead the creative design team, and manage agency, freelance, and production partners to extend capacity without diluting quality.
• Own brand guidelines, visual identity, and templates, and govern their consistent application across the company, including video, web, and event content produced by other teams.
• Optimize creative delivery with AI by evaluating and adopting AI-enabled design and workflow tools and setting guardrails that protect brand quality, accuracy, and intellectual property.
• Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows, so teams can fulfill routine creative requests.
• Maintain working alignment with the Product Marketing content team on video and multimedia production, setting shared briefs, brand standards, and review processes.
• Partner with Demand Generation and Product Marketing to integrate creative into program planning from the outset.
• Build, develop, and lead the corporate marketing team across communications, brand, and creative, defining structure, hiring plan, and goals as the function scales.
• Set the annual corporate marketing plan, priorities, and key performance indicators (KPIs) in step with the company go-to-market strategy, and report results to the Senior Vice President, Marketing, and executive leadership.
• Plan and manage the corporate marketing budget, allocating investment across communications, brand, and creative programs and across in-house and external resources, and hold the team accountable to output and outcome targets.
• Lead corporate messaging and communications planning for major company moments, such as acquisitions, leadership changes, new service launches, and rebrands.

What you'll need

• Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field.
• 10+ years of corporate marketing, communications, brand, or creative experience, including 4+ years leading and developing teams.
• Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment.
• Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals.
• Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards.
• Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies.
• Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality.
• Proficiency with social media, media monitoring, creative production tools, and reporting platforms used to measure brand, reputation, and communications performance.
• Exceptional writing and editing ability, with the judgment to set editorial standards for others.
• Strong creative point of view; able to direct design and brand creative work, give specific and actionable feedback, and defend creative decisions with clear reasoning.
• Comfortable translating brand, communications, and reputation activity into commercial metrics, and able to build a performance dashboard and present it to an executive audience.
• Highly organized operator who builds structure around creative and communications work, including briefs, calendars, review cycles, and clear ownership.
• Sound judgment and composure under pressure, with the executive presence to advise senior leaders on reputation-sensitive decisions.
• Effective cross-functional collaborator with a track record of working well with Demand Generation, Product Marketing, Sales, Partnerships, Legal, and People Operations.
• Self-motivated and comfortable operating in a fast-moving environment where priorities shift.
• Strong attention to detail, with a drive to continuously raise the quality and impact of your team's work.

Nice to have

• Exposure to the cybersecurity, compliance, or professional services industry.

Details

• Location: United States, remote.
• Employment type: Full-time, exempt.
• Reports to Senior Vice President, Marketing.