Sr. Manager, Business Communications

Overview

Own the communications strategy and narrative for Zillow's agent and broker businesses as the single comms point of contact for GMs and product leaders, running point as strategic PM across media relations, owned content and events. This is a strategy-and-orchestration role rather than a hands-on channel role.

What you'll do

• Set the overall communications strategy and narrative for Zillow's agent and broker businesses, including high-level messaging, priorities and the order of work when demands compete.
• Run point as strategic PM across media relations, owned content and events: set the plan, assign lanes and keep the overall effort coherent.
• Make sure the business hears from one comms partner and that messages stay aligned across channels and teams.
• Stay close to the product roadmap and business context so you can anticipate what's coming and brief channel teams before they need to ask.
• Work across the organization to find and act on new opportunities, showing what a "big idea" looks like and how to bring it to life.
• Bring agent and broker priorities to the owned content team, and make sure customer proof points and partner stories are ready when a launch or announcement needs them.
• Develop issue-specific messaging for agent- and broker-facing frontline teams on sensitive or complex topics.
• Run messaging trainings, and help business leaders train their own orgs when needed.
• Identify executive visibility opportunities tied to agent and broker priorities, and work with the broader Communications team to carry them out.
• Serve as the senior comms contact for agent and broker business leaders: a peer to directors and a trusted resource to VPs and GMs.
• Represent your businesses clearly and persuasively to Corporate Affairs leadership, including the VP and SVP.
• Build trusted relationships with product, marketing, legal and other partner teams that move this work forward.
• Track and report on key metrics across projects, and use results and lessons learned to inform future planning and business decisions.

What you'll need

• 10+ years of communications experience, including communications for a technical, customer-facing business where product, legal and policy often intersect.
• Have developed and owned a communications strategy yourself, not only carried out one someone else built, and can guide channel teams toward effective tactics.
• Create clarity from ambiguity, sequence competing priorities, and hold the thread across a complex, multi-channel effort.
• Anticipate issues and stakeholder questions before they arise, come with answers rather than just flags, and plan for more than one scenario.
• Excellent written and verbal communication skills; able to turn complex product and business topics into clear, compelling narratives that senior leadership rarely needs to rework.
• Strong instincts for message development, risk identification, and communications sequencing.
• Identify executive visibility opportunities tied to agent and broker business priorities, working with the broader Communications team to drive and execute.
• Get results through teams that don't report to you by building alignment, removing blockers and influencing director-level stakeholders without direct authority.
• Show business maturity: share credit, promote inclusive practices, handle conflict and negotiation constructively, and run meetings that end with clear decisions and next steps.
• Strong project management discipline (workback plans, clear RACIs, accountability for deadlines) and ability to manage multiple workstreams across two businesses.
• Familiar with AI tools and clear-eyed about where they add speed versus where human judgment and institutional knowledge aren't substitutable, using both well.
• Curious about how the business works, including agent and broker ecosystems, the product roadmap and how comms creates business value.
• Can tell what's worth investing in and make the case for resources.

Details

• Remote position; work from a physical location of your choice that must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
• Base pay range of $136,700.00 - $218,300.00 annually in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC.
• Base pay range of $129,800.00 - $207,400.00 annually in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia.
• Eligible for equity awards based on factors such as experience, performance and location.
• Employees will not be paid below the salary threshold for exempt employees in their state of residence.