Senior Lifecycle Marketing Manager

Overview

Own ClickHouse's lifecycle marketing strategy as its first Senior Lifecycle Marketing Manager, turning Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven email and in-product programs.

What you'll do

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion.
• Be accountable for trial-to-paid conversion, MQL volume, and influenced pipeline.
• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals.
• Design and optimize onboarding journeys for ClickHouse Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences.
• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage.
• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix.
• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.
• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

What you'll need

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention); years can be combined across roles.
• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.
• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.
• Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions.
• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.
• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.

Nice to have

• Experience at a company with an open-source product.

Details

• Location: United States.
• Remote-friendly; ClickHouse is a globally distributed company operating in over 25 countries.
• Benefits include flexible time off in the US, employer contributions towards healthcare, equity, a USD$500 home office setup for remote employees, and company-wide in-person offsites.