Senior Manager, Audience GTM

Overview

Own go-to-market strategy and the full-funnel demand generation motion for the ServiceTitan FieldRoutes and Property Care products, sitting at the intersection of Marketing, Sales, and Product and driving the inbound pipeline.

What you'll do

• Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product.
• Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics.
• Set the cadence and framework for launches, campaigns, and market or segment expansion.
• Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation.
• Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance.
• Influence the channel and program mix, in partnership with the in-house teams running paid media, content, email, SEO/GEO, web, and social, to improve pipeline efficiency and lead quality.
• Own inbound pipeline generation as a core KPI, setting targets and building the campaigns, content, offers, and nurture programs that drive qualified inbound volume.
• Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently.
• Monitor and report on inbound funnel health (volume, conversion, velocity) and course-correct in-quarter.
• Report pipeline and inbound performance to senior leadership on a regular cadence.
• Work day-to-day with the Demand Generation channel teams to brief, prioritize, and align programs to the GTM and pipeline plan.
• Partner with Sales leadership on pipeline coverage, lead quality feedback, and campaign-to-close alignment.
• Partner with Product on launch timing, feature positioning, and beta or early-access programs.
• Partner with RevOps on funnel definitions, attribution, forecasting, and the systems and process that support demand gen reporting.

What you'll need

• 3-5 years in demand generation, growth marketing, or go-to-market roles.
• Experience owning full-funnel strategy and pipeline targets, ideally in B2B SaaS.
• A track record of building and scaling inbound pipeline programs and hitting pipeline or revenue targets.
• Experience leading go-to-market strategy and product launches in partnership with Sales and Product.
• Strong cross-functional leadership, able to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them.
• Strong communication and executive presence to report results to leadership.
• Fluency with funnel metrics and attribution, and comfort building and defending a pipeline plan with data.

Nice to have

• Experience managing or mentoring people, or leading cross-functional pods.
• Experience marketing to or working within recurring, subscription-style home and field services verticals, such as pest control, lawn care, or pool and spa.
• Familiarity with vertical SaaS or field service management software.

Details

• Location: US Remote.
• Salary range for US candidates: Zone 1 $147,600 - $221,400 USD (CA, CT, DC, MD, MA, NJ, NY, VA, WA); Zone 2 $137,900 - $206,900 USD (all other US locations).
• Compensation also includes an annual bonus and equity.