Senior Manager, Field Events & Marketing

Overview

Build and lead ServiceTitan's net-new field event strategy, designing a top-of-funnel program that generates pipeline while strengthening customer and late-stage pipeline events. Reports to the Director of Events.

What you'll do

• Build and own the field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects not yet in the pipeline.
• Design the outreach strategy and event experience that gets new prospects to attend, from invite messaging and channel mix to the on-site experience.
• Apply account-based marketing principles to identify, prioritize, and engage target accounts so outreach reaches the right prospects.
• Build and run testing and optimization frameworks for outreach and event formats to improve show rates and pipeline conversion over time.
• Partner with and influence sales leadership across regions, aligning on target accounts, securing buy-in for the events strategy, and holding sales accountable for pre- and post-event follow-through.
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting, for net-new and existing-pipeline programs.
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences that regional teams can execute consistently.
• Manage and mentor event planners and coordinators, providing strategic direction while they own logistics.
• Measure and report on event performance against pipeline and revenue goals, using data to refine strategy and prove ROI to marketing and sales leadership.
• Collaborate cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations.

What you'll need

• Bachelor's degree or higher in Marketing or a related field.
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events.
• Proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company such as Salesforce.
• Proven track record of designing outreach and event experiences that draw net-new prospects to attend, not just events that convert prospects already engaged with sales.
• Strong fluency in account-based marketing (ABM), with experience using it to target the right net-new prospects rather than maximizing attendance alone.
• Experience managing significant program budgets (e.g., $1M+ annually) with a track record of demonstrating clear ROI.
• Strong leadership and influence skills, with experience earning trust and driving alignment with sales leaders who do not report to you.
• Direct experience managing and mentoring a team of event planners or coordinators, setting strategic direction while others own execution.
• Strategic thinking paired with hands-on execution, comfortable setting a multi-quarter vision and working onsite at an event.
• Deep understanding of SaaS sales cycles and buyer personas relevant to the audience.
• Strong analytical rigor, with experience owning pipeline and ROI metrics using tools such as Salesforce and Tableau to track attribution and conversion.
• Exceptional communication skills and a collaborative approach across marketing and sales teams.
• Comfortable operating in a fast-paced, high-growth environment.
• Willingness to engage in physical tasks typical of event roles, such as moving supplies and setting up activations.
• Travel up to 25% annually, with some work on weekends or after hours as needed.

Nice to have

• Experience with marketing automation or CRM tools such as Salesforce or Marketo.
• Experience launching net-new programs, not just scaling existing ones, in a fast-paced environment.

Details

• Location: US Remote; remote candidates will be considered.
• Travel up to 25% annually.
• Some work on weekends or after hours as needed.