Overview
Lead TRM's global growth organization to deliver repeatable, scalable and efficient pipeline generation, reporting directly to the Chief Revenue Officer and serving as a member of the Growth Leadership Team.
What you'll do
- Own the pipeline generation plan by translating revenue targets into pipeline requirements by market, region, offering and customer type, accounting for conversion rates and sales cycles.
- Agree pipeline contributions with other revenue leaders and own the consolidated plan and response to gaps.
- Map how accounts and buyers move from awareness to qualified opportunities, define entry and exit criteria for each stage, and identify where progress stalls.
- Work with Sales to improve handoffs and use win/loss results to sharpen targeting and programs.
- Lead the full demand generation engine, integrating demand generation, performance marketing, lifecycle, account-based marketing, field marketing and digital into a coordinated strategy across global pods.
- Lead paid search and social, organic search and AI discovery, website conversion, landing pages, nurture and reactivation, and identify where additional investment can generate qualified pipeline efficiently.
- Diagnose where the growth engine underperforms, prioritize high-impact hypotheses, and establish a fast, disciplined cadence of experiments.
- Use AI to accelerate targeting, campaign operations, content production and analysis while maintaining quality.
- Develop the existing team, recruit critical talent, and set clear responsibilities across shared capabilities and market teams.
- Own the budget and agency relationships, and establish a disciplined operating rhythm.
- Serve as the executive voice for pipeline generation, advising the CRO, CEO and broader leadership team on pipeline performance, investment tradeoffs and opportunities across markets and segments.
What you'll need
- A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles, with the ability to explain targets, investment decisions, conversion rates and revenue outcomes.
- Quantitative fluency and sound judgment with imperfect data, including building funnel models, pressure-testing attribution, evaluating acquisition economics and designing useful experiments when volumes are too small for simple A/B tests.
- A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics and payback.
- Deep full-funnel expertise from awareness and MQL generation through opportunity creation, Sales handoffs and downstream pipeline outcomes.
- Demonstrated success building multitouch attribution, marketing analytics and forecasting models that improve investment decisions.
- A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements in qualified pipeline and conversion.
- Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing, supported by strong marketing operations and data analytics.
- Applied AI fluency, with examples of using AI to improve campaign operations, targeting, content velocity, forecasting or attribution, with appropriate quality controls.
- A track record hiring and developing leaders and building an operating model that creates accountability across teams and functions.
- Multi-region experience across NA, APAC and EMEA, with the judgment to tailor strategy by market and segment.
- Strong executive communication and GTM partnership, able to align leaders on the growth plan, challenge assumptions with evidence, and move between revenue outcomes and campaign detail.
Nice to have
- Public-sector or regulated-buyer motion experience (stated as ideally included in multi-region experience).
Details
- Location: United States.
- Reports directly to the Chief Revenue Officer.
- Company operates as distributed-first with hubs in Los Angeles, San Francisco, New York, Washington D.C., London and Singapore.
- Use of AI notetakers or real-time interview assistants during interviews is not permitted without prior approval.
Read the full description and apply on the company’s own careers page.