Senior Manager - Salesforce SME

Overview

Senior Manager - Salesforce SME serving as the strategic owner and subject matter expert for WRI's Salesforce ecosystem, driving platform governance, business process optimization, data integrity, user adoption, and technology-enabled impact across global programs.

What you'll do

• Translate business requirements into scalable Salesforce solution approaches in partnership with the CRM team and technical resources.
• Evaluate solution options based on business requirements, Salesforce capabilities, usability, scalability, maintainability, and organizational best practices, prioritizing existing functionality before introducing new configuration or custom development.
• Analyze impacts and dependencies across Salesforce objects, fields, automation, security, reporting, integrations, and existing functionality.
• Design, develop, test, and deploy custom Salesforce solutions using Apex, Visualforce, Lightning Web Components (LWC), and Flows.
• Oversee Salesforce integrations with enterprise platforms including ERP, Finance, HR, Marketing, Collaboration, and Data Management systems.
• Partner with integration teams and vendors to ensure reliable, secure, and scalable data exchange.
• Manage integration, governance, monitoring, issue resolution, and system dependencies.
• Partner with CRM leadership to align NPSP capabilities and solutions with organizational strategy.
• Serve as the organization's primary Salesforce Subject Matter Expert and trusted advisor for CRM and related business systems.
• Establish and maintain platform governance, standards, security controls, data quality frameworks, and release management processes.
• Partner with business leaders to identify opportunities for process optimization, automation, and improved data-driven decision making.
• Ensure platform scalability, sustainability, compliance, and alignment with enterprise architecture principles.
• Identify opportunities to leverage AI to improve program delivery, constituent engagement, fundraising effectiveness, and operational efficiency.
• Support innovation initiatives that improve organizational effectiveness and user experience.
• Support and optimize nonprofit business processes including donor and constituent management, grant management and grant lifecycle tracking, program and project monitoring, and impact measurement and reporting.
• Leverage Salesforce Nonprofit Success Pack (NPSP), Nonprofit Cloud, and related solutions, where applicable.
• Establish data governance standards, data quality processes, and data practices.
• Drive improvements in reporting, dashboarding, KPI tracking, and executive analytics.
• Enable consistent reporting across fundraising, programmatic, operational, and financial activities.
• Support data migration, cleansing, deduplication, and ongoing system optimization initiatives.
• Ensure alignment between fundraising, program delivery, and reporting processes across the organization.
• Support data structures and workflows required for philanthropic reporting and donor stewardship.

What you'll need

• Bachelor's degree in Information Systems, Business Administration, Technology, or related field.
• 8-12+ years of experience in Salesforce administration, business analysis, CRM strategy, or enterprise applications leadership.
• Proven experience serving as a Salesforce SME, product owner, platform owner, or CRM leader.
• Strong knowledge of Apex, LWC, SOQL, Salesforce APIs, and integration patterns.
• Strong understanding of Salesforce Nonprofit Success Pack (NPSP), Nonprofit Cloud, fundraising, donor management, grants management, and constituent engagement processes.
• Experience with Salesforce Sales Cloud, Service Cloud, Experience Cloud, Reports & Dashboards, Flows, and platform automation.
• Strong understanding of CRM governance, data management, security models, reporting, and user adoption strategies.
• Experience managing enterprise integrations, vendors, implementation partners, and cross-functional initiatives.
• Excellent stakeholder management, communication, facilitation, and strategic planning skills.
• Experience working in global, matrixed, and geographically distributed organizations.
• Verbal and written proficiency in English.
• Existing work authorization is required where this position is based.

Nice to have

• Experience supporting nonprofit, NGO, foundation, international development, membership, or mission-driven organizations.
• Familiarity with fundraising or nonprofit Development operations.
• Additional language proficiency relevant to WRI's global work.
• Preferred certifications: Salesforce Advanced Administrator; Salesforce Certified Agentforce Nonprofit Consultant; Salesforce Platform App Builder; Salesforce Certified Platform Integration Architect; Salesforce Certified Platform Developer; Salesforce Agentforce Specialist.

Details

• Based in the WRI Country Office in any of the offices in India; location options Mumbai, Delhi, or Bangalore.
• Hybrid position: in office at least 8 days per month and living within reasonable commuting distance of the office.
• WRI is unable to sponsor visa work sponsorship for this position.
• Reports to the CRM Associate Director.
• Salary: INR 26,00,000 to 34,00,000 CTC per annum, commensurate with experience, skills and internal parity.
• Start date: as soon as possible.
• Application requires a resume and a cover letter, submitted through the WRI Careers portal.