Senior Marketing and Data Analytics Manager

Overview

Senior Manager, Marketing and Data Analytics is responsible for growth marketing analytics and data operations, translating full-funnel reporting into day-to-day marketing intelligence.

What you'll do

• Build and maintain reporting infrastructure connecting marketing activity to pipeline and revenue outcomes.
• Develop and maintain self-serve dashboards and scorecards for real-time KPIs across marketing stakeholders.
• Define and enforce measurement standards, including UTM and tracking governance across paid and owned channels.
• Own marketing data governance and segmentation, including lead normalization, deduplication, and field/data standards.
• Run performance analyses and experiments (e.g., A/B and multivariate testing) to identify optimization opportunities.
• Own pipeline and revenue forecasting models, including scenario planning for budget and headcount decisions.

What you'll need

• 5+ years of experience in marketing analytics, marketing operations, or revenue operations.
• Strong experience translating complex marketing data into executive narratives.
• Strong command of marketing attribution concepts in B2B long sales cycles.
• Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP).
• Experience with BI platforms (Power BI, Domo, Tableau, Looker, or Google Data Studio) and marketing warehouse concepts.
• Working knowledge of SQL to construct queries and validate data integrity.
• Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework governance.

Details

• Work mode: US Remote.
• Travel: less than 10%.
• Application deadline: September 25, 2026.