Senior Marketing Events Manager

Overview

Senior Manager of Events to own high-impact event programs (user summits, trade shows, and field events) that bring customers, prospects, partners, and GTM teams together and drive measurable pipeline and revenue impact.

What you'll do

• Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals.
• Build and manage the event plan for assigned portfolios, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing model, onsite experience and post event plan.
• Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
• Translate company and GTM priorities into clear event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions.
• Own event budgets for assigned programs, manage forecasts and actuals, negotiate with vendors, and identify trade-offs that improve attendee experience and business impact.
• Lead event production and logistics across venue, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations.
• Set the standard for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and event follow-up.
• Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.
• Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements that help the events team operate more consistently.
• Guide supporting team members, contractors, and agency partners by breaking complex programs into clear workstreams, assigning ownership, and removing roadblocks.
• Directly source and evaluate hotels, event venues, and experience providers, lead vendor negotiations, and coordinate contract review to secure favorable rates and terms aligned with event goals, budgets, and attendee needs.
• Lead end-to-end event production, coordinating internal teams and external partners such as fabrication, AV, venue operations, signage, staging, logistics, and on-site execution vendors for large-scale events.

What you'll need

• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment.
• Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events.
• Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines.
• Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events.
• Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact.
• Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators.
• Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable.
• Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms.
• Ability to travel for events and support occasional evening or weekend programs as needed.

Details

• Location: US - Remote
• Travel to events and occasional evening or weekend programs as needed.