Senior Product Designer, Coinbase One

Overview

Own end-to-end product design for the Coinbase One (CB1) member experience, including the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.

What you'll do

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
• Contribute to design crits, peer reviews, and team culture as a senior IC

What you'll need

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
• Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality

Details

• Remote-first, but not remote-only; expect to get together quarterly for in-person working sessions called "surges"
• Annual base salary range (excluding equity and bonus): $180,370 — $212,200 USD
• Candidates may submit a maximum of 3 applications within a 6-month period