Senior Product Marketing Associate

Overview

Senior Product Marketing Associate focused on LiveOps and CRM-driven campaign execution for mobile gaming.

What you'll do

• Plan, execute, and optimize LiveOps campaigns across live events, LTOs, loyalty programs, and engagement initiatives.
• Drive promotional strategy, offer design, marketing callouts, and creative direction for seasonal and tentpole campaigns.
• Run audience segmentation and lifecycle marketing for personalized offer targeting.
• Execute multi-channel CRM campaigns across Push, Email, In-App Messaging, and SMS.
• Analyze campaign performance using A/B testing and data-driven optimization.
• Coordinate cross-functional stakeholders across Product, Analytics, CRM, Design, Social, Peak, and Engineering teams.
• Focus on engagement, retention, deposits, participation, and monetization KPIs.

What you'll need

• 3+ years of experience in Product Marketing, LiveOps, CRM Marketing, Growth Marketing, or campaign management.
• Strong understanding of player engagement, retention, monetization, lifecycle marketing, and segmentation strategies.
• Experience with offer design, promotional mechanics, value proposition development, and offer bundling.
• Experience with campaign management and analytics platforms such as CleverTap, Braze, AppsFlyer, Tableau, and Google Analytics.
• Experience leveraging AI tools for campaign ideation, content creation, image generation, creative development, and workflow automation.
• Demonstrated experience in A/B testing, experimentation, and data-driven decision making.
• Familiarity with CRM channels including Push Notifications, Email, In-App Messaging, and SMS.

Details

• Location: Bengaluru, Karnataka, India.