Senior Staff Content Designer

Overview

Set up and own the vision for product language across JioHotstar's consumer and enterprise platforms, shaping user journeys, copy systems, and voice and tone so that every word is clear, consistent and on-brand.

What you'll do

• Set up and own the vision for UX writing across all aspects of the product
• Collaborate with design peers and stakeholders to craft in-app content and product messaging that is flawless, uniform, and concise
• Develop and refine writing systems, including style guides, terminology, word lists, and strategy principles, while identifying and closing documentation gaps
• Elevate the interface by ensuring copy makes the apps clean, legible, intuitive, and delightful
• Champion user-centric content by applying structured, creative, and critical thinking to see from the user's perspective and incorporate feedback
• Lead and mentor peers in content design, setting standards for consistency, quality, and scalability
• Leverage AI and content tools thoughtfully to scale copy workflows and accelerate exploration without compromising craft

What you'll need

• Strong writing fundamentals: mastery of brevity, clarity, tone, and storytelling, with the ability to adapt voice across diverse surfaces and contexts
• Experience building or contributing to scalable content frameworks (voice and tone, terminology, reusable patterns, error and notification libraries)
• User-first mindset: ability to empathize with user needs, translate feedback into copy decisions, and champion accessibility and inclusivity in language
• Proven ability to influence and align with cross-functional teams (design, product, engineering, brand, marketing) at multiple levels
• Strong articulation, facilitation, and storytelling skills; able to mentor peers, guide teams, and build org-wide confidence in language systems
• Comfort working in Figma and content ops workflows
• Familiarity with AI-assisted writing and automation tools to scale exploration and delivery
• 8-12 years of professional experience in UX writing, content design, or related fields, with a portfolio demonstrating clarity, craft, storytelling, and strategic impact in digital products

Details

• Location: Bengaluru