SEO Content Specialist

Overview

Help execute Donorbox's content and AI-first search strategy by building topical authority and creating content that ranks on search engines and gets cited by AI answer engines.

What you'll do

• Write, edit and refresh content that meets E-E-A-T standards, with real expertise, author credibility, accurate sources and first-hand insight.
• Collaborate with the content team to plan, brief and produce content that supports search and AI visibility goals.
• Collaborate with the tech team to implement technical SEO changes, schema and site improvements, and ensure they ship on time.
• Create content frameworks, including templates, brief formats and structure guidelines, so content is consistent, AI-first and easy to produce at scale.
• Track AI visibility and citations against competitors, test new tactics, and adjust strategy based on results.
• Improve click-through rates from search by testing and optimising titles, meta descriptions and rich results.
• Make content AI-first so it is easy for search engines and LLMs to retrieve, understand and cite, using clear answers, structured formats, entity-rich copy and strong source signals.
• Research keywords, entities and search intent, and plan semantically complete content around business goals.
• Build topical maps and pillar-cluster (hub-and-spoke) content structures that establish topical authority in core areas.
• Own on-page and technical SEO: internal linking, schema markup, crawlability, indexation, Core Web Vitals and site architecture.
• Report monthly on traffic, rankings, CTR, AI visibility and conversions.
• Help execute the AEO and GEO strategy, supporting decisions on which topics, questions and platforms to prioritise so the brand shows up in AI-generated answers.

What you'll need

• Excellent written and spoken English.
• 3-5 years of experience in SEO content writing or content marketing, ideally in B2B SaaS.
• Proven experience creating topical maps and content frameworks, and turning them into pillar-cluster content plans.
• Hands-on experience with Ahrefs or Semrush, Search Console, GA4, Screaming Frog and a CMS such as WordPress.
• Solid technical SEO knowledge, including site audits, schema, internal linking, indexation issues and basic HTML.
• A practical understanding of AEO, GEO and how LLMs and AI search engines find and cite content.
• A strong grasp of topical authority, topic clusters, semantic SEO, entities and E-E-A-T.
• Experience executing SEO or content strategies with measurable results.
• Strong ownership, attention to quality and a record of delivering on time.

Details

• Fully remote, based in India.
• Salary: $15,000-$20,000 USD per year, depending on experience and location.