AI Search & GEO Growth Specialist

Overview

Own AI search and GEO strategy for JoVE, growing visibility, citations and qualified referral traffic from AI-powered search platforms.

What you'll do

• Plan, implement and manage end-to-end AEO/GEO strategies to grow visibility, citations and referral traffic from AI-powered search platforms.
• Identify high-value topics, questions and user intents where content should appear in AI-generated answers.
• Monitor AI visibility, brand mentions, citation frequency and share of voice against competitors.
• Conduct technical audits to find and fix barriers that stop AI systems from accessing and understanding content, including crawler access, rendering, structured data and site architecture.
• Collaborate with content teams to optimize existing and new content for AI-driven discovery while maintaining quality and accuracy.
• Develop scalable AEO/GEO guidelines and best practices for teams to apply consistently across content.
• Design and run controlled experiments with clear baselines and success metrics, then scale the approaches that work.
• Build dashboards and attribution models to track AI referral traffic, engagement and conversions separately from traditional organic search.
• Work cross-functionally with engineering, product, editorial and marketing teams to prioritize and implement improvements.
• Stay current with AI search platform changes, crawler policies and citation behavior, and adjust strategy proactively.
• Take ownership of AI search KPIs and continuously test, iterate and optimize for performance.

What you'll need

• 5+ years of SEO experience, including at least 2 years of hands-on AEO/GEO or AI search visibility work.
• Proven track record of driving organic growth on large, content-heavy websites.
• Strong expertise in technical SEO, including crawling, indexing, JavaScript rendering, structured data and canonicalization.
• Solid understanding of how AI search, LLMs and retrieval-augmented generation (RAG) work.
• Familiarity with AI crawlers, robots.txt controls and content access policies.
• Experience designing experiments and showing measurable business impact.
• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Semrush, Ahrefs and Screaming Frog.
• Strong analytical mindset and ability to turn data into clear recommendations.
• Self-starter with an ownership mindset, able to manage multiple projects and communicate well across teams.

Nice to have

• Experience with AI visibility platforms such as Profound, Peec AI or Semrush AI Visibility.
• Working knowledge of SQL, Python or APIs for analysis and automation.
• Experience in scientific publishing, academic content or EdTech.

Details

• Locations: Delhi, Mumbai, Bengaluru, India.