Digital Marketing Specialist (SEO & AI Optimisation)

Overview

Own digital and event marketing end to end for Rolling Arrays and its group businesses, driving SEO, AI visibility, organic growth and qualified enquiries across key APAC markets.

What you'll do

• Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO).
• Stay ahead of trends such as AI search tools, voice search and mobile-first indexing.
• Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration.
• Oversee website management and redesign with fast load times, intuitive UX, clear navigation and content that reflects each brand.
• Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights and quality visuals.
• Update existing pages and build new ones (landing pages, event pages, service and product pages) on WordPress and similar CMS platforms, without waiting on a developer.
• Run operations for events and webinars: venue and vendor coordination, run of show, registration pages, collateral and on-day logistics.
• Build invite lists with the sales team, invite customers and prospects by email, LinkedIn and phone, track RSVPs and send reminders.
• Follow up with every attendee after events and hand warm conversations to sales.
• Implement and integrate CRM systems to capture, track and nurture leads, automate follow-ups and align with the sales pipeline.
• Track organic traffic, lead quality, conversion rates and ROI in Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards, and give data-driven recommendations to executive leadership.
• Work with marketing, development and sales teams to build digital best practice into new projects and campaigns.
• Drive group-wide campaigns and events that bring subsidiaries together under one stronger brand story.

What you'll need

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 5+ years of digital marketing experience, with a strong SEO/AIO track record.
• Experience in email marketing.
• Solid grasp of website metrics, web analytics and data-driven decision-making.
• Proficiency with SEO/SEM tools and CMS platforms such as WordPress/Webflow.
• Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video.
• Hands-on experience organising B2B events or webinars, including inviting customers and managing attendance.
• Comfortable building and editing web pages in a CMS on your own.
• Familiarity with CRM systems and marketing automation.
• Strong writing skills and clear communication, with the ability to work with colleagues at all levels.
• Creative problem-solver who can manage multiple projects to deadline.

Details

• Location: Mumbai, Maharashtra, India.
• Works as an independent contributor, reporting to senior leadership.
• Remote working.
• Competitive compensation and performance bonus.
• Group based in Singapore with operations across 8 countries.