Lead - SEO

Overview

As Lead - SEO, you will drive BrowserStack's organic growth across traditional search engines and AI-driven answer engines, defining and executing a product-led SEO and AEO/GEO roadmap focused on qualified traffic, pipeline impact, and visibility.

What you'll do

• Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.
• Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.
• Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU).
• Support positioning the brand as a trusted source for AI-generated answers.
• Lead keyword, topic, and entity research with strong intent mapping.
• Decide what content to build, why, and how it drives business impact.
• Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.
• Apply strong UX principles to content structure, tone, layout, and overall usability.
• Ensure content is optimized for users first, while remaining search- and AI-friendly.
• Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.
• Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.
• Directly report the business impact of SEO initiatives to leadership and ideate growth strategies.
• Provide guidance and mentorship to junior SEO or content team members, as needed.

What you'll need

• 6+ years of hands-on and strategic SEO experience.
• Experience contributing to or owning SEO strategy execution with measurable impact.
• Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
• Deep expertise in keyword research, intent mapping, and content strategy.
• Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
• Experience collaborating across teams.
• Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
• Clear, structured, and analytical thinker with strong prioritization skills.

Nice to have

• Preferably experience in SaaS or B2B category.
• Exposure to mentoring junior team members.
• Experience with programmatic SEO or large-scale content systems.
• Familiarity with conversion rate optimization (CRO) and experimentation.
• Experience supporting SEO efforts across multiple markets or regions.

Details

• Remote position; the role requires the candidate to be based in Mumbai.
• Benefits include comprehensive medical insurance (INR 5,00,000 coverage), gratuity, 25 days of paid leave annually plus public holidays, and a Remote-First allowance.