SEO Analyst

Overview

Russell Investments is seeking an experienced SEO/AEO Specialist or Analyst to drive organic and AI-search visibility across traditional search engines and emerging AI platforms such as Google AI Overviews and ChatGPT, covering Technical SEO, Content SEO, AEO/GEO, structured data, analytics and enterprise website optimization.

What you'll do

• Develop and execute SEO, AEO and GEO strategies across content and technical workstreams.
• Conduct keyword, search-intent, competitor, content-gap and AI prompt/query research.
• Identify and optimize evergreen and high-value content to improve organic and AI-search visibility.
• Drive content optimization across metadata, headings, internal linking, FAQs, structured content and schema.
• Conduct technical SEO audits covering crawlability, indexation, canonicals, hreflang, redirects, sitemaps, broken links and Core Web Vitals.
• Implement and validate structured data/schema, including Article, Person, Organization and other relevant types.
• Monitor AI visibility, citations/mentions, prompt coverage, Share of Voice and competitor performance.
• Partner with Content, Technology, UX, Analytics, Digital Operations and SMEs to implement SEO/AEO recommendations.
• Track performance through analytics and SEO platforms and translate findings into actionable recommendations.
• Stay current with Google algorithm updates, AI-search developments and emerging SEO/AEO practices.

What you'll need

• 5–6 years of hands-on SEO experience across enterprise or large-scale websites.
• Strong knowledge of Technical SEO, Content SEO and analytics.
• Practical understanding of AEO, GEO and AI-search optimization.
• Experience with structured data, Core Web Vitals, international SEO and content optimization.
• Strong analytical, communication and stakeholder-management skills.
• Hands-on experience with several of the following SEO/AEO tools: BrightEdge, SEMrush, Ahrefs, Screaming Frog, Google Search Console, Siteimprove.
• Hands-on experience with several of the following analytics tools: GA4, CJA, Looker Studio.
• Hands-on experience with several of the following technical tools: Schema.org, Rich Results Test, PageSpeed Insights, Lighthouse, GTM.

Nice to have

• Hands-on Adobe Experience Manager (AEM) experience.
• Experience with BrightEdge and SEMrush.
• Experience with large-scale CMS/content migrations.
• Multi-market/international SEO experience, including hreflang.
• Experience in financial services or another regulated industry.
• Experience working with Content, SMEs, Editorial and Compliance teams.

Details

• Location: Mumbai office, based in Goregaon (East).
• Shift: EMEA shift, 1:30 pm – 10:30 pm IST.
• Reports to: Senior Digital Strategist.