SEO & Technical Architecture Specialist

Overview

Serve as the primary technical authority and organic growth strategist across multiple markets, with responsibility for regional SEO governance and end-to-end Technical and Organic SEO strategy for Singapore. Own organic content strategy, keyword architecture, topic clusters, content briefs and final quality control while supporting web and app ecosystems.

What you'll do

• Drive keyword research and search intent mapping for Singapore and broader regional hubs, identifying commercial opportunities for mobile plans, eSIMs and digital telco services.
• Design content roadmaps, pillar-cluster site architecture and internal linking strategies.
• Translate SEO research into structured briefs for external freelance or agency copywriters.
• Review, edit and quality-assure external writer deliverables for SEO alignment, keyword density, E-E-A-T signals and brand consistency.
• Optimize titles, meta descriptions, header structures, page layouts and conversion elements across landing pages, blogs and Help Center articles.
• Design, document and maintain regional SEO SOPs, canonicalization rules, multi-market hreflang architecture and technical guidelines.
• Establish QA benchmarks, monitor local compliance and act as the regional technical and organic SEO SME.
• Audit, review and validate technical and content deliverables from local market agencies and external writing partners.
• Perform technical audits covering indexing, crawl budgets, JavaScript rendering, site architecture and Core Web Vitals across desktop, mobile and web-app interfaces.
• Convert audit findings into Jira user stories with issue context, technical requirements, acceptance criteria and expected business impact, working with product management and engineering.
• Architect and maintain JSON-LD structured data for Product, Offer, FAQ, Breadcrumb, Organization and HowTo.
• Audit XML sitemaps, robots.txt directives, 301 redirect chains and canonical tags.
• Manage metadata, page hierarchies and content staging in Contentful and WordPress without developer dependency.
• Structure page hierarchies, Q&A blocks and semantic HTML tags for Retrieval-Augmented Generation extraction.
• Format pricing, eSIM specifications and service terms into machine-readable data structures for AI tools.
• Manage brand entity connections, knowledge graphs and authoritative third-party citations.
• Collaborate with mobile app teams on deep linking and universal links connecting web search intent to app installations and onboarding flows.
• Audit app metadata, localized store listings and technical conversion performance in iOS App Store Connect and Google Play Console.
• Use SEO and analytics tools, conduct web server log file analyses, and build automated dashboards tracking organic subscriber acquisition, technical health, keyword rankings and AI citation visibility.

What you'll need

• 5 - 8 years of SEO experience spanning Technical Site Architecture and Strategic Organic SEO.
• Strong ability to conduct keyword research, build topic clusters, generate structured briefs and quality-assure external writer deliverables.
• Strong proficiency in HTML, CSS, JavaScript rendering, JSON-LD schema markup, international site setups including hreflang, and site speed optimization.
• Proven experience working within engineering or agile workflows using Jira, Confluence or Monday.com.
• Experience translating SEO needs into engineering requirements.
• Hands-on technical experience with Contentful and WordPress.
• Practical familiarity with App Store Optimization fundamentals.
• Working understanding of Generative Engine Optimization principles.
• Expert-level capability in diagnosing crawl anomalies using Screaming Frog, Google Search Console and GA4.
• Professional working proficiency in English.

Details

• Location: India.