SEO Specialist

Overview

Execute SEO strategy for parking and reservation journeys, combining technical SEO, keyword research, on-page optimisation and performance analysis across Arrive's global mobility websites.

What you'll do

• Execute the SEO roadmap for parking and reservation journeys, prioritising opportunities based on search demand, user intent and business impact.
• Conduct technical SEO audits covering crawlability, indexation, redirects, canonical tags, XML sitemaps, robots.txt, internal linking, site architecture, mobile usability and Core Web Vitals; document issues and follow through on fixes.
• Perform keyword research and search-intent mapping; optimise page titles, meta descriptions, headings, URLs, internal links and content briefs for existing and new pages.
• Support scalable SEO for location, city, venue and airport pages, including page templates, CMS components, feeds and automation in partnership with web and engineering teams.
• Use structured data/schema where relevant and work with technical partners to validate implementation and monitor search appearance.
• Track organic performance and SEO KPIs using Google Search Console, Google Analytics 4 and SEO tools; translate findings into clear recommendations, tests and measurable actions.
• Support website migrations, launches and rollouts through SEO QA, monitoring, documentation and practical guardrails to prevent regressions.
• Coordinate with content stakeholders and the SEO agency to review deliverables, maintain quality and ensure recommendations are feasible and aligned with business goals.
• Use AI-assisted tools such as Gemini or Claude where useful for research, analysis and workflow efficiency; validate outputs and maintain SEO quality standards.

What you'll need

• 5+ years of hands-on SEO experience, with practical examples of improving organic visibility, traffic or engagement.
• Strong technical SEO execution and relevant results.
• AI native and experienced in utilising LLMs and agents to set up workflows and processes.
• Working knowledge of technical SEO fundamentals, including crawling, indexation, redirects, canonicalisation, site architecture and Core Web Vitals.
• Hands-on experience with Google Search Console and Google Analytics 4, plus at least one SEO crawling or research tool such as Screaming Frog, Ahrefs or Semrush.
• Good understanding of keyword research, search intent, on-page optimisation, content briefs and internal linking.
• Familiarity with structured data/schema markup and CMS-based websites.
• Ability to work effectively with developers; direct development experience is not required.
• Comfortable interpreting performance data, identifying issues, prioritising actions and reporting outcomes clearly.
• Strong written and verbal communication skills and the ability to collaborate across content, marketing, product and engineering teams.
• Professional working proficiency in English.
• A degree in marketing, communications, digital media, technology or a related field is useful; equivalent hands-on experience will also be valued.

Nice to have

• Basic HTML/CSS knowledge is an advantage.
• Curiosity about AI-assisted and conversational search and evolving discovery experiences.
• Practical AEO/GEO experience.

Details

• Location: Bengaluru.