Sr. Analyst - SEO Excellence

Overview

Support Lowe's India's Enterprise SEO Excellence team in driving consistent SEO best practices across the organization, with a focus on SEO, AEO and GEO documentation, measurement, reporting, audits and experimentation support.

What you'll do

• Support the execution of SEO best practices by helping maintain documentation, playbooks, templates, and process guides.
• Work with cross-functional teams to help ensure SEO recommendations are reflected in briefs, workflows, and execution processes.
• Support the team in areas related to AEO and GEO, including structured data, content formatting, and search experience optimization.
• Conduct audits and analyses to identify gaps in implementation, compliance, and performance.
• Assist with SEO testing and experimentation by helping track hypotheses, document test details, validate setup, and summarize results.
• Partner with analytics and SEO team members to turn findings into practical recommendations.
• Help create educational materials and support training or enablement sessions for internal teams.
• Stay current on search trends, platform changes, and new SEO developments, and share relevant learnings with the team.

What you'll need

• 4+ years of experience in SEO, digital marketing, content optimization, web analytics, or a related field.
• Bachelor's degree in Engineering, Marketing, or Business Analytics.
• Strong understanding of SEO fundamentals, including on-page SEO, technical SEO basics, content optimization, internal linking, and site structure.
• Familiarity with analytics and SEO tools such as Google Search Console, GA4, Adobe Analytics, or similar platforms.
• Strong attention to detail and comfort working with spreadsheets, reports, and documentation.
• Good written and verbal communication skills.
• Ability to work collaboratively across teams and manage multiple assignments.
• Proficiency in Microsoft Office Suite, especially Excel, PowerPoint, and Sharepoint.

Nice to have

• Experience in e-commerce, large websites, or digital product environments.
• Certifications in SEO, web analytics, experimentation, or digital marketing tools/platforms.
• Exposure to analytics, tag management, or SEO platforms commonly used in large organizations.
• Familiarity with experimentation methodologies or testing platforms.
• Familiarity with building Confluence pages.
• Passion for building repeatable, scalable systems, and for enabling others through education, tools, and documentation.

Details

• Location: On-site office in Bengaluru.
• Reports to the Senior Manager, SEO Excellence.