SEO Content Writer

Overview

Ethos is seeking an experienced SEO Content Writer to create and optimize financial content across life insurance and wealth management for consumers, with a focus on traditional search engines and emerging AI and LLM-driven discovery platforms. The role supports content for U.S. audiences and works closely with SEO and other stakeholders.

What you'll do

• Write, edit, and optimize content across wealth management, personal finance, and life insurance topics.
• Translate complex financial concepts into clear, accurate, and consumer-friendly content.
• Create content aligned with search intent, SEO best practices, and LLM discoverability.
• Research financial topics using credible primary and secondary sources, ensuring claims are accurate and well-supported.
• Structure content using headings, summaries, FAQs, tables, lists, and other formats that improve readability and discoverability.
• Refresh and optimize existing content based on organic performance, changing search behavior, and emerging opportunities.
• Work closely with SEO, editorial, product, and other stakeholders to take content from brief to publication.
• Stay current with developments in SEO, AI search, LLMs, and financial content.

What you'll need

• 5+ years of professional content writing experience in digital marketing, SEO, or organic content.
• Prior experience writing about finance or financial services is required, ideally across wealth management, investing, personal finance, fintech, or insurance.
• Strong ability to research and explain complex financial topics accurately and in plain English.
• Excellent command of written English, with proven editing and proofreading skills.
• Strong understanding of SEO, search intent, on-page optimization, and content structure.
• Experience creating content that performs well in organic search.
• Strong attention to detail, particularly when working with financial data, statistics, and claims.

Nice to have

• Familiarity with LLMs, AI search, and Generative Engine Optimization (GEO).
• A track record of creating content that has been cited or referenced by LLMs or AI search platforms.

Details

• Location: Bangalore, India.
• The role is marked as hybrid.