Overview
SF Data Cloud consultant role focused on Salesforce Data Cloud implementation, administration, and customer data activation use cases.
What you'll do
- Implement and administer Salesforce Data Cloud capabilities.
- Work with Data Streams, DLOs/DMOs, identity resolution, unified profiles, calculated insights, and audience segmentation.
- Support AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Integrate customer data with tools such as CRM, marketing automation, web/mobile app, commerce, and loyalty systems.
- Use APIs, ETL processes, and data integrations for customer data activation and modeling.
- Perform data validation, troubleshooting, and governance.
- Support omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
What you'll need
- Hands-on Salesforce Data Cloud implementation and administration experience.
- Strong understanding of Data Streams, DLOs, DMOs, identity resolution, unified profiles, calculated insights, and audience segmentation.
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Knowledge/experience supporting customer journeys, lifecycle marketing, and personalization.
Nice to have
- Familiarity with Tableau, Power BI, or similar analytics tools.
- Integration experience with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
- Preferred certifications: Salesforce Certified Data Cloud Consultant, Salesforce Marketing Cloud Consultant, Salesforce AI Associate.
Details
- Location: India - Remote.
- Employment: Full time, Permanent.
Read the full description and apply on the company’s own careers page.
