Staff Product Manager, AI Software Factory PLG

Overview

Staff Product Manager for GitLab's AI Software Factory PLG, a senior individual-contributor role that connects capabilities across GitLab Duo Agent Platform and related product areas and owns the product strategy for growing adoption of the AI-powered software creation experience.

What you'll do

• Define and maintain a 12–18-month product strategy for a cross-team part of GitLab's AI Software Factory, with customer adoption and growth as core outcomes.
• Own the adoption journey from discovery and onboarding through activation, time-to-first-value, repeat usage, team adoption, retention, and conversion or expansion.
• Identify friction in the end-user, administrator, and buyer journeys, and prioritize improvements that help customers realize value and broaden adoption.
• Set outcome measures for product and growth initiatives; use product usage data, customer feedback, and experiments to evaluate impact and adjust direction.
• Build a steady test-and-learn approach, including clear hypotheses, experiment design, and sharing results and learnings across partner teams.

What you'll need

• Product management experience leading complex technical or multi-team products from strategy through delivery and iteration.
• Demonstrated success in enterprise B2B PLG or growth, with measurable impact on activation, time-to-value, adoption, retention, conversion, or expansion, including scaling from individual use to team or organization-wide adoption.
• Hands-on experience using customer research, product analytics, funnel and cohort analysis, and experimentation to identify growth opportunities and measure results.
• Strong understanding of the software development lifecycle and experience with AI products, developer tools, DevSecOps, or other technical B2B software.
• Sound technical judgment and a track record of influencing cross-functional teams, resolving tradeoffs, and communicating product decisions clearly in ambiguous environments.

Details

• Location: Remote, Canada or Remote, United States.
• Base salary range for United States residents: $168,000 – $285,600 USD (excludes bonuses, equity, and benefits).