Technical Product Manager

Overview

Own the product roadmap for Verve Retail Media's data platform, geo-targeting tools and off-site ad integrations, from discovery through commercial readiness, with a focus on the US market rollout.

What you'll do

• Own the end-to-end product development process from discovery and ideation to commercial launch and operational readiness.
• Define and execute the product roadmap for the data platform, geo-targeting tools, and off-site media capabilities.
• Spearhead product localization and scaling efforts for international expansion, with a primary focus on the US market rollout.
• Ensure compliance with regional data privacy regulations (e.g., CCPA, GDPR).
• Translate business goals into technical specifications, working closely with Sales to validate market fit and with Operations to ensure seamless delivery and support post-launch.
• Architect the logic and infrastructure for the geo-targeting tool, enabling precise audience segmentation based on location intelligence and behavioral data.
• Oversee the development of robust data pipelines capable of processing and analyzing vast amounts of location and transaction data securely and efficiently.
• Develop features for closed-loop campaign measurement and attribution, linking off-site ad exposure to online or offline transaction data.
• Lead integrations with external AdTech partners, including SSPs, DSPs, and DMPs, to facilitate seamless off-site ad delivery.
• Ensure compliance with industry standards (e.g., OpenRTB, VAST) while adapting them for location-based and off-site media environments.
• Partner with Sales to understand client needs and define Go-To-Market strategies for new features, ensuring commercial viability.
• Collaborate with Operations to build scalable processes for onboarding, campaign execution, and reporting.
• Act as the primary technical liaison between the engineering team and external partners/brands, especially during international rollouts.

What you'll need

• Strong understanding of APIs, cloud architecture, and large-scale data pipelines.
• Proven track record of taking products from 0 to 1, managing the entire lifecycle from discovery to commercial rollout.
• Proven experience building data products, audience targeting tools, or working extensively within the AdTech ecosystem (DSPs, DMPs, SSPs).
• Experience or strong interest in scaling products internationally.
• Ability to define success metrics (Match Rates, CPM, ROAS, Incrementality) and use data to prioritize features.
• Experience as a Product Manager or Technical Product Manager, with a specific focus on AdTech, MarTech, or Data Platforms.

Nice to have

• An understanding of the nuances and privacy landscapes of the US market.
• Experience with location intelligence or geospatial data analysis.
• Background in retail media networks or off-site retail media strategies.
• Familiarity with clean room technologies or advanced attribution modeling.
• Understanding of the Retail Media landscape, specifically how off-site media budgets are allocated and measured.

Details

• Location: Germany, remote.