Vice President, Client Services, India

Overview

Lead the end-to-end design, execution, analysis and scaling of creative experiments across the emerging tech, gaming and platform innovation agenda for HUL brands, reporting into the Content lead within the Content & Culture team.

What you'll do

• Reframe brand, category and business challenges through a tech-led innovation lens and identify where technology can unlock speed, scale, personalisation, participation, experience, measurability or commerce.
• Connect tech choices to brand truth, audience behaviour, culture, commerce and business outcomes.
• Lead innovation across AI, AR, VR, interactive content, automation, mobile-tech, immersive experiences, social destinations, web/app-based platforms and other emerging technologies.
• Build sustainable experience engines that can support both tactical campaigns and longer-term platforms or IPs.
• Develop tech-enabled destinations across content creation, content optimisation, community participation, commerce, shoppability and online-offline integrations.
• Assess feasibility, operating logic, partner capability, scalability, cost and execution complexity for every tech-led idea.
• Develop and champion a quarterly test-and-learn roadmap for creative innovation, especially with digital media and non-media platforms.
• Identify and prioritise platform-led innovation opportunities across, but not limited to Meta, Google, Snap, JioStar, Pinterest, ShareChat, Spotify, gaming networks and other emerging digital partners.
• Drive experiments across ad formats, content strategies, interactive user journeys, creator-led formats, platform-native storytelling and new engagement mechanics that improve creative effectiveness, engagement and campaign performance.
• Translate successful experiments into scalable BAU solutions, playbooks and reusable frameworks.
• Build gaming-led brand solutions across esports, mobile gaming, casual gaming, streaming, creators, tournaments, communities and interactive experiences.
• Develop gaming formats across in-game integrations, playable ads, branded environments, creator streams, out-of-game content, community challenges, live tournaments, campus activations, AR, AI and interactive pilots.
• Lead large-scale gaming events, esports associations and brand-owned gaming IPs from opportunity mapping to execution.
• Ensure gaming solutions are strategically sharp, brand-safe, executable, measurable and commercially viable.

What you'll need

• 10+ years of experience across emerging tech, platform innovation, gaming, esports, digital platforms, brand partnerships, media, content, entertainment, creator economy or youth culture marketing.
• Deep understanding of digital platforms, platform betas, ad innovation, interactive formats, content experimentation and emerging consumer behaviours.
• Ability to connect technology, platform behaviour, gaming culture and brand strategy into sharp consumer-facing ideas.
• Proven ability to build and execute large-scale partnerships, IPs, events, experiments, platform-first campaigns or integrated brand solutions.
• Strong network across platforms, publishers, gaming partners, right holders, tournament organisers, creators, streamers, production partners, tech partners and communities.
• Commercially sharp, with strong negotiation, partner evaluation, budget ownership and cost-efficiency skills.
• Comfortable working across ambiguity, rapid experimentation, multiple stakeholders and evolving technologies.
• Strong storytelling ability to turn experiments into case studies, internal learnings and scalable brand playbooks.

Details

• Location: Mumbai, India.
• Work mode: hybrid, with teams in the office around four days a week.