VP, Data Cloud Consulting

Overview

Lead and scale a high-impact consulting organization delivering data-driven marketing strategy, measurement, and activation across the client portfolio, while remaining hands-on in shaping client strategy and driving measurable outcomes.

What you'll do

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges.
• Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements.
• Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team.
• Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities.
• Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.
• Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI.
• Translate complex data visualizations and dashboards into clear tactical roadmaps, and collaborate internally on a step-by-step plan for activation by channel.
• Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling, and train team members on AI-first thinking.
• Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.
• Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.
• Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization.
• Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.
• Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business, and guide the strategy for QBRs and Key Stakeholder meetings.
• Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience and campaign recommendations.
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on data intelligence or measurement capabilities.
• Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence aligned to their individual goals and objectives.
• Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use cases.
• Collaborate with Account Teams and Sales to identify expansion opportunities and track contribution, and report impact weekly to the upper management team.

What you'll need

• 12+ years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles, with hands-on experience leading strategic planning, brand, and performance marketing programs.
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
• Exceptional communication skills to collaborate and present to C-Level Executives, and to distill visions down to practical application for cross-functional and internal teams.
• A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.

Details

• Location: Remote - US.
• Salary range: $180,000 - $200,000, depending on location and experience.