VP, GTM Strategy & Systems

Overview

Own Contentstack's AI-native go-to-market operating system end to end as a senior executive, reporting directly to the CEO and partnering with the CRO, CMO and CFO.

What you'll do

• Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps, ensuring people, processes, data and technology work together as one system.
• Lead revenue, marketing, and partner operations, including pipeline, forecasting, territory and quota planning, deal desk, renewals, services, funnel operations, lead routing, attribution, partner pipeline, and GTM performance reporting.
• Build and evolve GTM architecture, including process design, operating cadence, web and GTM infrastructure, and the AI/agent layer that runs across it.
• Own the GTM technology ecosystem, including Salesforce, CPQ, marketing automation, integrations, APIs, MCP surfaces, permissions, and governance, ensuring systems function as a coherent platform rather than disconnected tools.
• Partner with AI and Engineering to identify, prioritize, and deploy high-impact agent and workflow automation use cases across the revenue funnel.
• Build and lead the GTM Systems organization, including pillar leads and teams across architecture/engineering, applications, and operations/analytics, while establishing clear governance and accountability across functions.
• Establish the GTM data foundation and operating cadence, creating shared definitions, clean data, trusted reporting, and a consistent rhythm for pipeline, forecasting, and business reviews.
• Drive measurable GTM efficiency, using AI, automation, and better systems to increase organizational capacity without scaling headcount in lockstep with revenue.

What you'll need

• 12+ years of experience across GTM functions within enterprise SaaS, including experience navigating hypergrowth, transformation, and scaling operating discipline.
• Proven experience building and owning GTM systems, data architecture, and operating infrastructure, rather than simply consuming reports or managing an inherited process.
• Hands-on AI and automation experience in a GTM environment, including deploying agents or automated workflows and understanding governance, permissions, auditability, and data quality.
• Deep expertise in the modern GTM technology stack, particularly Salesforce and its ecosystem, along with pipeline management, forecasting, revenue operations, and GTM analytics.
• Experience building teams and operating capabilities from the ground up, including diagnosing gaps, defining the architecture, and making thoughtful hiring and investment decisions.
• Strong ability to operate as both a hands-on builder and executive strategist, moving comfortably from stakeholder interviews and process diagnostics to architecture, prioritization, and organizational decisions.
• Exceptional executive presence and cross-functional influence, with the ability to drive adoption, establish governance, and create alignment across Sales, Marketing, Customer Success, Services, Partnerships, Product, Engineering, Finance, and the CEO's Office.
• Comfortable making clear trade-offs and setting boundaries, knowing what belongs within GTM Systems and where ownership should remain with other functions.

Details

• Remote, US.
• Occasional travel.
• Salary range $275,000-300,000 based on skill set and experience.