Web Specialist

Overview

Web Specialist role focused on creating and optimizing commercial website experiences using a CMS, improving SEO performance, and supporting conversion through testing.

What you'll do

• Create and edit website pages in the CMS following UX and SEO best-practice.
• Optimize user journeys and implement SEO best-practice with the web team.
• Conduct website and SEO performance analysis to identify growth opportunities.
• Implement SEO initiatives in collaboration with the web team and marketing squad.
• Create SEO briefs for content writers.
• Implement A/B testing and pop ups based on plans set by the Web Lead and marketing squad.
• Support campaign landing page builds for the wider marketing and paid media teams.

What you'll need

• Couple of years of digital marketing experience.
• Experience with CMS tools for website editing (Umbraco stated as bonus).
• Data literacy and good numeracy to report performance accurately and accessibly.
• Hands-on use of digital tools such as GA and Search Console, plus tools like Optimize/SEMrush/Heatmapping (e.g., Hotjar) and/or Looker Studio.
• Some experience with technical on-page and off-page SEO.
• Some experience with UX and on-site optimization (CRO).
• Excellent communication and team working skills.
• Ability to learn and develop continuously (self-starter).

Details

• Uses a blended approach to office working and collaboration in thriving offices.
• Working style is described as agile and efficient.