4523-Manager- Strategic Business Development

Overview

Manage and execute outbound-focused demand generation and account-based marketing for Innovaccer's B2B healthcare SaaS products in the US market, and lead a growing demand-generation team.

What you'll do

• Develop, maintain and execute demand generation plans aligned with business goals.
• Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance.
• Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.
• Develop a deep understanding of Innovaccer customers, products, and the buyer's journey.
• Develop and execute ABM strategies, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
• Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
• Own reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates, and present actionable insights to leadership.
• Facilitate cross-functional cohesion to ensure effective campaign messaging and execution.
• Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks.
• Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development.

What you'll need

• 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound and events.
• MBA or Bachelor's from a Tier I college in Business, Marketing, or other related discipline.
• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams.
• Proactive, decisive, independent thinker and data-driven.
• Solution-oriented approach with proven ability producing technically accurate, high-quality results.
• Experience creating task-based and process flow documentation.
• Excellent interpersonal communication skills.
• Strong analytical skills with marketing science.

Details

• Location: Noida, Uttar Pradesh, India.
• Focus market: US market, outbound focus.