Head of Marketing

Overview

Build and own Plotline's pipeline engine as a hands-on, player-coach Head of Marketing, setting marketing strategy, building the team, and working with Sales to generate qualified pipeline based on the ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail.
• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales weekly.
• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, and sales enablement.
• Test segments, subject lines, offers, and channels, and document results.
• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board monthly.
• Run channels beyond outbound, such as hosted events for target accounts, active presence in industry forums and communities, podcasts, and partner co-marketing; track each on pipeline created and cost per opportunity.

What you'll need

• 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company.
• Experience building and running an outbound program that sourced pipeline and revenue, and able to share the results (meetings, pipeline $, conversion rates).
• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools).
• Has written and A/B tested outbound copy.
• Has owned a pipeline or revenue target jointly with Sales.
• Reports on funnel metrics, conversion rates, attribution, and forecasts.
• Owns the marketing budget and reports on pipeline, CAC, and ROI to the leadership team and board.

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising).
• Experience running events, communities, or partnerships that sourced pipeline.
• Experience launching marketing in a new market, segment, or region.
• Experience with product-led or sales-assisted motions.

Details

• Location: Bengaluru Office.
• Outcomes: $1.5M in qualified pipeline within 90 days; $10M in qualified pipeline within 12 months; at least 2–3 additional channels contributing measurable inbound pipeline within 12 months.