Analyst, Communications

Overview

Support Lowe's India's corporate communications and employer brand strategy, with a focus on building a distinctive, consistent and credible employer brand across key external talent touchpoints.

What you'll do

• Support the execution of Lowe's India's employer brand strategy and help build a differentiated and consistent employer brand across the talent journey.
• Own and strengthen the Lowe's India employer brand narrative across key external talent touchpoints, ensuring consistency with the employee value proposition, culture and business priorities.
• Own the content strategy and ongoing optimization of the Lowe's India careers website, Glassdoor presence and other relevant employer reputation platforms.
• Ensure external talent channels accurately represent Lowe's India culture, career opportunities, associate experiences and strategic role within Lowe's.
• Develop, write, edit and publish high-quality employer brand content, including associate stories, business and technology narratives, campaign content and talent-focused communications.
• Monitor employer reviews, ratings, candidate feedback and talent sentiment to identify emerging trends, opportunities and potential reputation risks.
• Use platform analytics, engagement data and audience insights to identify stories, proof points and employee experiences to amplify and to optimize content and campaigns.
• Partner with Talent Acquisition on employer brand initiatives such as Rise and Innovate, university programs, early career engagement and other strategic talent programs.
• Develop and execute targeted campaigns, technology meetups and engagement opportunities for priority talent segments, including technology, data, AI, product and leadership talent.
• Build strong working relationships across Corporate Communications, Talent Acquisition, HR, business and technology teams and external partners; manage assigned projects end to end, including timelines, approvals, execution, measurement and reporting.

What you'll need

• 2 to 3 years of professional experience in corporate communications, employer branding, marketing communications, talent marketing, public relations or a related field.
• Experience supporting or executing integrated communications or marketing campaigns.
• Experience working with multiple stakeholders and managing projects from planning through execution.
• Bachelor's degree in communications, journalism, marketing, public relations, business or a related field.
• Strong written and verbal communication skills, with demonstrated ability to develop clear, compelling and audience-relevant content.
• Content development and storytelling: strong writing, editing and storytelling capabilities, with the ability to translate business, culture and employee experiences into compelling external content.
• Employer branding: understanding of employer brand principles, employee value proposition messaging and talent audience engagement.
• Digital content management: ability to manage and optimize content across websites, employer reputation platforms and other external digital channels.
• Campaign management: ability to plan, coordinate, execute and measure integrated employer branding and communications campaigns.
• Reputation management: ability to monitor external sentiment, reviews and reputation indicators and translate insights into appropriate communications actions.
• Stakeholder management: ability to work effectively with cross-functional stakeholders, senior team members, subject matter experts and external partners.
• Data and insights: ability to interpret platform metrics, engagement data and audience feedback to identify trends and improve communication effectiveness.
• Project management and ownership: strong organizational skills with the ability to independently manage multiple priorities, timelines and deliverables.

Nice to have

• Experience using audience insights or reputation data to inform communication decisions.
• Exposure to employer review platforms, careers websites, university engagement or talent marketing programs.
• Additional certification or training in digital marketing, content marketing, employer branding, communications or analytics.
• Exposure to Glassdoor or similar employer reputation platforms.
• Experience with content management systems and website publishing.
• Understanding of social and digital media analytics.
• Experience supporting university, early career or technology talent engagement programs.
• Familiarity with the technology, AI, data or GCC talent landscape.

Details

• Based at the on-site office in Bengaluru.