Analyst I, Agentic Search

Overview

As an Analyst I, Agentic Search, you will analyze outputs from LLM optimization partners and translate real-time data signals into prioritized actions that improve brand visibility, accuracy and representation in leading AI systems. You will support General Mills’ Marketing Activation and Operations team from the India office while working closely with U.S.-based functional partners and managers.

What you'll do

• Analyze large, nuanced datasets from LLM optimization platforms to diagnose what is working, what is not, and where search visibility can be improved.
• Maintain a proactive external view of relevant digital topics, retailer landscapes and competitor movements to surface emerging generative search trends for internal teams.
• Translate complex AI engine outputs into prioritized, phased optimization plans focused on the highest-value business opportunities.
• Coordinate with cross-functional partners to support the accurate, timely execution of approved optimization initiatives.
• Track optimization outcomes, maintain organized reporting, and surface risks and follow-up opportunities to stakeholders.
• Document learnings to refine the team’s analytical approach over time.
• Stay current on industry trends and consumer behavior insights, applying knowledge to refine and inform AI search optimization strategies.
• Build cross-functional relationships and work across marketing, content and operations teams to bring actionable insights to agentic results.

What you'll need

• Bachelor's degree in Marketing, Digital Marketing, Computer Science, IT, Data Analytics, or a related field, with an MBA in Marketing / International Business.
• 1-3 years of experience in AI Marketing Agents, AI Search Optimization, AEO, GEO, LLM-based search, SEO, organic search, content optimization or digital marketing.
• Familiarity with ChatGPT, Gemini/Google AI Overviews, Claude and Perplexity.
• Familiarity with concepts such as LLMs, RAG and AI citations.
• Strong analytical, communication, project management and stakeholder-management skills.
• Ability to generate actionable insights to optimize brand strategy execution.
• Strong analytical, problem-solving and data interpretation skills.
• Proficiency in Microsoft Excel.
• Ability to navigate Tableau dashboards.
• Applicants must meet minimum age qualifications in the country in which the job is located.

Nice to have

• R/SQL.
• Experience with tools such as Google Search Console, GA4, Semrush/Ahrefs and Screaming Frog.
• Strong understanding of search relevance, ranking, personalization and evaluation metrics.
• Data-driven approach to experimentation, performance monitoring and continuous improvement.
• Ability to translate business needs into scalable search solutions and product roadmaps.
• Strong stakeholder management, communication and cross-functional leadership skills.

Details

• Based in the General Mills India Center in the India office.
• Day-to-day work direction and priorities are closely connected to U.S.-based functional partners and managers.